Dolby Atmos will firstly be featured in TECNO’s upcoming POVA 6 Series, launching late-February at MWC2024.
Leading technology brand TECNO has unveiled a strategic partnership with Dolby Laboratories, a pioneer in immersive entertainment experiences. This collaboration aims to offer TECNO’s global user base an extraordinary Dolby Atmos spatial sound experience, delivering a sensation that envelops users with depth, clarity, and unprecedented details. The initial rollout of Dolby Atmos will be integrated into TECNO’s upcoming POVA 6 Series, set for an official launch at Mobile World Congress Barcelona 2024.
“At TECNO, our commitment to enhancing user experiences and incorporating cutting-edge capabilities into our devices is unwavering,” expressed Jack Guo, General Manager of TECNO. “We are excited about our collaboration with Dolby, bringing Dolby Atmos to our users globally. This development will introduce a new dimension of audiovisual immersion and enjoyment for TECNO smartphone users.”
Javier Foncillas, Vice President, Commercial Partnerships at Dolby Laboratories, shared similar enthusiasm, stating, “We are pleased to collaborate with TECNO to extend the Dolby Atmos immersive listening experience to a broader audience worldwide. Dolby Atmos will provide TECNO users with a premium, multidimensional audio experience, characterized by depth, clarity, and unprecedented detail, enhancing the enjoyment of their favorite entertainment in Dolby.”
Dolby Atmos revolutionizes the mobile entertainment experience by delivering dynamic audio that moves above and around the user. Whether enjoyed through stereo earbuds, headphones, or built-in device speakers, Dolby Atmos provides an immersive sound experience on mobile devices. The enriched audio experience extends beyond Dolby Atmos content, enhancing the sound quality of all music, games, movies, and shows on the phone. It offers a more natural listening experience with clearer dialogue, an expansive soundfield, nuanced subtleties, maximized loudness without distortion, and consistent playback volume for a wide range of content.
TECNO’s global users, including those in the Philippines, are poised to witness a transformative listening experience for their preferred entertainment genres such as movies, shows, music, and games. The upcoming TECNO POVA 6 Pro 5G, set to be officially launched in late February at Mobile World Congress 2024, will be the first device to feature Dolby Atmos. This device promises an exhilarating gaming experience for the modern youth, immersing users in the action.
Post the global launch of the POVA 6 Series, the partnership with Dolby will extend to all future TECNO CAMON and PHANTOM Series devices, ensuring that Dolby Atmos becomes a standard feature. With a shared vision of providing premium experiences for users, the collaboration between TECNO and Dolby aims to elevate mobile entertainment for global consumers seeking innovative and unparalleled entertainment experiences. The Philippines is anticipated to be the first country where the POVA 6 series will be launched globally post-MWC.
