Arsenal and TCL, a global leader in consumer electronics, have announced the expansion of their successful partnership into a multi-year global agreement, building on their strong collaboration since 2023. TCL is now officially Arsenal’s Global Consumer Electronics Partner, taking the partnership beyond the UK, Middle East, and Africa to connect with fans across the world.
From Regional Roots to Global Reach
Initially focused on select regions, the partnership has already delivered meaningful fan engagement, innovative campaigns, and shared values of progress, innovation, and excellence. With this new global scope, TCL and Arsenal are set to deliver even greater impact—amplifying experiences for supporters in Asia, Europe, Africa, and beyond.
Expanding the Fan Experience
The collaboration continues to bring exciting new content and storytelling, highlighted by men’s first team star and TCL ambassador Bukayo Saka, as well as the UEFA Women’s Champions League-winning Arsenal Women’s team. This inclusive partnership ensures supporters from both sides of the game are celebrated and engaged.
TCL will also integrate its latest technology into Arsenal’s flagship matchday show, Live from N5, giving fans a seamless blend of sport and smart living.
A Summer of Global Connection
As Arsenal’s men’s team embarks on their pre-season tour to Singapore and Hong Kong, the club will be activating with fans in TCL’s global headquarters region, creating unforgettable moments and exclusive content tailored to local audiences.
Milestones of the Partnership
Since the beginning of the collaboration, Arsenal and TCL have created high-impact, fan-focused campaigns including:
- 🎬 ‘Go Big with TCL’ – A dynamic video ad featuring Bukayo Saka, Gabriel Jesus, and Mo Elneny to spotlight TCL’s XL TV range.
- 🌟 ‘Inspire Greatness’ – A powerful digital video campaign starring Mikel Merino, Declan Rice, and Ben White, inspiring communities on and off the pitch.
- 🇦🇪 Meet & Greet in Dubai – Fans and TCL customers connected with players during warm-weather training.
- 🇩🇪 IFA Berlin 2023 – Arsenal legend Robert Pires appeared at TCL’s booth at the world’s biggest home tech showcase.
- 🇹🇷 Launch in Turkey – Invincibles great Martin Keown joined TCL’s regional product launch, speaking directly to fans and staff.
Leadership Voices
Juliet Slot, Arsenal’s Chief Commercial Officer, shared:
“We are immensely proud of our work with TCL, which has laid the foundation for this new chapter. As our Global Partner, we’re excited to build on our momentum—always with our supporters at the heart of everything we do.”
Peter Chen, CEO of TCL, added:
“This global partnership marks a major milestone for TCL. It reflects our shared commitment to excellence, innovation, and passion. We look forward to delivering immersive fan experiences that unite technology with the spirit of sport—and inspiring greatness around the world.”
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