TCL is turning up the heat this summer with an electrifying celebration of music, innovation, and Filipino culture as it brings back TCL CoolFest Y3, co-presented by Abenson, happening on May 17, 2026 at the Market! Market! Activity Center.
More than just a music festival, CoolFest has become a gathering ground where sound, technology, and shared experiences collide—proving once again that music transcends generations and unites people through rhythm, energy, and celebration. This year promises the biggest, loudest, and coolest edition yet.
Backed by TCL’s global leadership as a top TV and home appliance brand and Abenson’s strong retail presence in the Philippines, the event highlights a shared commitment to delivering innovation, entertainment, and lifestyle experiences that go beyond the ordinary.
Guests can expect high-energy performances from top Filipino acts, immersive showcases of TCL’s latest smart home technologies, and special appearances from beloved brand ambassadors. The venue itself will be transformed into a vibrant tropical-inspired summer destination—blending Filipino cultural elements with bold colors, festive textures, and interactive experiences designed to engage all senses.
“TCL CoolFest transforms innovation into experience by bringing our latest technology closer to the people,” said Mr. Peter Chen, TCL CEO. “Now in its third year, we are taking it to a much bigger stage at Market! Market! With Abenson as co-presenter, this is shaping up to be the ultimate summer event.”
From Abenson’s side, the partnership reinforces its long-standing collaboration with TCL in elevating Filipino lifestyles through technology and service.
“We combine TCL’s innovation with Abenson’s Super Service—Easy Financing, Fast Delivery, and Professional Installation—to deliver a complete lifestyle experience,” shared Apple Ma, Retail Marketing Head of Abenson. “This goes beyond product showcases; it’s about helping customers upgrade their homes with ease and confidence.”
A Cooltura Summer Celebration
Adding more excitement to the festival, hit OPM band The Juans will take the stage, bringing their signature heartfelt sound known from songs like “Umaga” and “Hindi Tayo Pwede.”
Fans will also get a special treat as Asia’s Superstar and TCL ambassador Kathryn Bernardo returns to CoolFest Y3 for an exclusive afternoon of games, fan interactions, and unforgettable moments.
