SEOUL, South Korea – March 27, 2026 – Samsung Electronics has officially announced its global partnership with BTS for the highly anticipated ‘BTS WORLD TOUR ‘ARIRANG’’, introducing a next-level concert experience powered by Galaxy mobile technology.
At the heart of this collaboration is the goal of bringing fans and artists closer than ever before. Known for building a worldwide cultural movement, BTS and their fandom, ARMY, continue to redefine how music connects people across borders. This shared vision aligns seamlessly with Samsung’s Galaxy philosophy—leveraging innovation to create meaningful, connected experiences.
A New Era of Concert Immersion
Samsung is transforming how fans experience live performances by integrating cutting-edge mobile technology into the concert journey. Through devices like the Galaxy S26 Ultra, audiences can capture high-quality photos and videos in real time, preserving unforgettable moments and sharing them instantly with the world.
“Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Center at Samsung Electronics. “Through this collaboration, Galaxy becomes a bridge between artists and fans—making each concert moment more immersive, personal, and lasting.”
By enhancing both physical and digital engagement, Samsung aims to go beyond traditional concert viewing. Fans are not just spectators—they become active participants, emotionally connected to every performance.
Fans at the Center of the Experience
According to Lee Jae-sang, CEO of HYBE, the partnership reflects BTS’s ongoing commitment to their fans.
“Fans are at the heart of everything we do,” he shared. “With Samsung, we hope to create more vivid concert experiences and lasting memories for everyone who joins us on this journey.”
From Seoul to the World
The ‘BTS WORLD TOUR ‘ARIRANG’’ will kick off in Goyang, South Korea, before heading to major cities worldwide through 2027. As part of the launch, Seoul is hosting ‘BTS THE CITY ARIRANG SEOUL’ from March 20 to April 19—a citywide celebration filled with immersive, Galaxy-powered activities.
Fans can enjoy interactive experiences such as:
- A stamp rally at Samsung’s Gangnam store
- DIY sticker creation using Galaxy AI-powered Creative Studio
- Exclusive access to limited-edition tour merchandise
These activities turn the city itself into an extension of the concert, allowing fans to engage with BTS beyond the stage.
Expanding the Galaxy Experience
Following Seoul, ‘BTS THE CITY’ will expand globally alongside the tour. Samsung will remain a key partner throughout, continuing to innovate how fans express themselves, document memories, and connect through shared experiences.
With this collaboration, Samsung and BTS are not just staging concerts—they are shaping the future of live entertainment, where technology and music come together to create something truly unforgettable.
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