Sam Fischer/Demi Lovato turn emotional “What Other People Say” music video

Following the release of their new single “What Other People Say” through RCA Records, Sam Fischer, and Demi Lovato have shared the emotive and compelling official video, which is available to watch now.

Directed by Dano Cerny, the video features both Sam and Demi set within a train carriage, showcasing them going about their own lives, but with a unity of emotion that highlights the song’s message of being alone together. With other 5 million worldwide streams since its release last week, is a truly special track with a powerful, moving, and relatable chorus and is Sam’s first official single release since “This City.”

Sam shares, “What Other People Say is a confession, realizing how far away you can get from who you are in an effort to be liked.  It’s why I wanted to make this song with Sam – ultimately it’s about two humans coming together to connect and find solutions to their problems.”

Alongside the announcement of the single, Sam also shared that he has been chosen as YouTube’s first ‘Artist on the Rise’ for 2021, which follows previous winners Mabel, Aitch, Freya Ridings, Mahalia, Beabadoobee, and Celeste.

Sam Fischer and Demi Lovato’s “What Other People Say” is now available on YouTube and other video-sharing platforms via RCA Records and Sony Music.

Courtesy of Sam Fischer

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