The Philippine digital economy is accelerating, cementing its role as a major driver of national growth. With the government’s push to strengthen the Information and Communications Technology (ICT) sector through regulatory reforms and infrastructure investments, the digital economy is projected to contribute up to 12% of the country’s GDP by 2026—equivalent to an estimated PHP 354 billion boost.
E-commerce alone powers nearly 80% of jobs in the sector, giving local enterprises new avenues to scale, innovate, and connect with consumers online.
For almost three decades, Outland has stood as a symbol of Filipino craftsmanship, delivering premium leather footwear that blends quality with accessibility. But in today’s fast-changing landscape, longevity depends not just on heritage—it demands adaptability. And this year, Outland isn’t just adapting; it’s leading the charge.
Going Where the Customers Are
Recognizing the shift in consumer behavior, General Manager Arlene Peña saw a clear opportunity: meet shoppers where they spend more of their time—online.
“The traditional way was opening a store, hiring merchandisers,” Peña recalls. “But as an online seller, it’s faster and more convenient. In just one click, the customer has what they want.”
Outland embraced this shift early. Since joining Lazada in 2014, the brand has grown alongside the platform, expanding its reach nationwide with integrated logistics, data-driven insights, and Lazada’s commitment to authentic, quality-first eCommerce. Peña notes that eCommerce also helps optimize costs, making the business smarter and more efficient.
Smarter Selling, Bigger Rewards
By leveraging Lazada’s AI-powered seller tools, from automated recommendations to real-time shopper insights, Outland has gained a deeper understanding of customer preferences—critical during mega sales campaigns.
2024 marked a milestone year. During Lazada’s 11.11 Mega Sale, Outland achieved a significant sales uplift compared to the previous year. Top brands saw double-digit growth in orders and higher Average Order Value (AOV) within the first 24 hours.
The momentum continued through the 12.12 All Out Pasko Sale, where Outland joined global and local brands to offer discounts up to 90% and Lazada vouchers worth up to PHP 2,000, helping shoppers celebrate the season while enjoying great savings.
“By using Lazada’s AI tools, we can tailor promotions and inventory to match what customers really want,” Peña explains.
Trusted by Shoppers, Powered by Lazada
Outland’s online journey mirrors the success of Lazada’s brand-led strategy, where access, authenticity, and innovation drive growth. Through LazMall upgrades, promotional campaigns, and data-driven tools, sellers can operate efficiently while building trust and loyalty.
“Lazada helps brands like ours reach customers nationwide while keeping the experience seamless and secure,” Peña says. “It’s about maintaining trust—not just in our products, but in the platform as a whole.”
Rooted in Craftsmanship, Ready for the Future
In a fast-moving digital economy, staying relevant isn’t just about keeping up—it’s about anticipating change, embracing innovation, and staying true to your roots.
As the Philippines enters a new chapter of digital adoption and economic growth, Outland proves that Filipino brands aren’t just part of the online marketplace—they’re shaping its future.
With every step forward in 2025, Outland walks with confidence, purpose, and a commitment to excellence.
