Ken Lerona reinforces Home Credit’s commitment to industry leadership
The Head of Public Relations at Home Credit Philippines, Lerona, has been elected as a Board Member for the Philippine Association of National Advertisers (PANA) and as a Trustee for the PANA Foundation (PANAF) for the year 2024. With a wealth of experience and significant contributions to public relations, Lerona brings valuable knowledge and strategic insights to both PANA and PANAF, showcasing his dedication to advancing the Philippine public relations and advertising industry.
In his role as a Board Member of PANA, Lerona will actively contribute to shaping the organization’s strategic direction, fostering collaboration among industry professionals, and promoting excellence in brand-building practices amidst the backdrop of digitalization and the AI revolution. Simultaneously, as a Trustee in PANAF, he will play a crucial role in promoting a socially aware community, prioritizing the best interests of the communities served by member brands.
Expressing his commitment, Lerona stated, “I am committed to contributing my skills and experience to further the missions of both organizations and to uphold the standards of excellence in the Philippine marketing and brand-building industry as we transition to the new age of brand-building influenced by data and artificial intelligence.”
Lerona had previously served as a director of PANA from 2020 to 2021 and was a board member of the Public Relations Society of the Philippines in 2017.
This significant development not only underscores Lerona’s leadership capabilities but also reflects Home Credit’s commitment to fostering industry leadership and contributing to societal betterment through responsible brand-building. As Lerona assumes these roles within PANA and PANAF, Home Credit expects that his contributions will enhance the company’s visibility within the PR and advertising landscape, reinforcing its dedication to corporate social responsibility. Active participation in industry associations aligns with Home Credit’s core values and demonstrates its commitment to shaping a responsible and innovative financial industry.
Lerona looks forward to the positive impact his contributions to PANA and PANAF will have on Home Credit. To stay updated on the latest news from Home Credit Philippines, visit its official website at www.homecredit.ph, and follow its official Facebook, Instagram, and TikTok accounts. Customers are encouraged to download the My Home Credit App on Google Play to learn about the latest promos and discover what’s new in the Marketplace.
Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).
