In an era where retail is being redefined by digital innovation and evolving customer expectations, PLDT Enterprise and the Philippine Retailers Association (PRA) are doubling down on their commitment to equip Filipino retailers for long-term success.
Marking 23 years of strategic partnership, the two organizations reaffirmed their shared mission to accelerate the digital transformation of retail — from neighborhood stores to national chains — through tailored, future-ready technologies and business insights.
“We’re proud to stand alongside PRA once again as we work together to empower the Philippine retail sector,” said Chet Alviz, Vice President and Head of Marketing at PLDT Enterprise. “Through our holistic suite of digital solutions, we help businesses streamline operations, serve customers better, and scale with confidence.”
Co-Creating Smart Retail Solutions for the Digital Age
At the core of the partnership is a collaborative approach to innovation. By actively engaging with retailers to understand their pain points — from omnichannel customer engagement to inventory visibility, seamless payments, and cybersecurity — PLDT Enterprise develops fit-for-purpose solutions that make retail operations smarter and more resilient.
These include:
- Fixed and wireless connectivity for stable, efficient store operations and online transactions
- AI and Cloud-powered tools for enhanced customer service and real-time business insights
- Robust cybersecurity solutions to protect sensitive data and ensure business continuity
With these technologies, retailers can deliver personalized experiences, optimize supply chains, and adapt quickly to market changes — whether they’re in city centers or emerging provinces.
A Partnership Built on Shared Vision
“At PRA, we’ve always believed that technology, backed by strong partnerships, is key to thriving in the fast-evolving retail landscape,” said Roberto S. Claudio, Sr., Chairman of the Philippine Retailers Association. “PLDT Enterprise continues to be a trusted enabler, helping our members — large and small — compete and grow both locally and globally.”
Beyond providing digital tools, PLDT Enterprise champions inclusive digitalization by expanding infrastructure and extending tailored solutions even to underserved areas, helping bridge the digital divide for MSMEs and grassroots retailers.
Leading the Retail Tech Conversation at NRCE 2025
PLDT Enterprise will also take part in the National Retail Conference and Expo (NRCE) 2025, happening this July 31 to August 1 at the SMX Convention Center Manila, MOA Complex. With the theme “Retail Game Changers,” the event will explore how technologies like AI, cloud computing, and digital integration are reshaping the industry. PLDT Enterprise is set to share insights and engage with retail leaders on building future-ready businesses in this dynamic new normal.
“We don’t just deliver tech. We build relationships that help us recommend the right tools for real-world retail challenges,” added Alviz. “This partnership with PRA continues to be a powerful platform to push the industry forward.”
To learn more about PLDT Enterprise’s digital solutions for retail, visit:
👉 https://bit.ly/pldtenterprise-pra-partnership-pr
