Filipino representation reached a historic milestone as Abi Marquez, famously known as the “Lumpia Queen,” was awarded ADCOLOR’s Creator of the Year at the 19th Annual ADCOLOR Awards. This marks another significant achievement for the Filipino community, joining the ranks of influential Filipino winners like Geena Rocero, who received the ADCOLOR Advocate Award in 2024.
The prestigious event, held in Orlando, Florida, gathered some of the most brilliant minds from advertising, media, tech, and creative industries worldwide. Each year, ADCOLOR celebrates individuals who embody its mission to “Rise Up, Reach Back,” honoring those who have made strides in advancing representation and uplifting underrepresented communities.
Abi’s groundbreaking win is a testament to her powerful voice as a Filipino creator, using culinary storytelling, cultural pride, and innovative content to captivate global audiences. Through her work, she continues to elevate Filipino identity on the international stage, demonstrating how culturally rooted digital voices can ignite global conversations.
Representing the Philippines as part of NYMA, Abi dedicates this achievement to Filipino creatives everywhere, affirming that their stories, talents, and voices deserve to be recognized, celebrated, and honored on the world’s grandest stages.
