P&G Philippines Honored Excellence in Healthcare at 2023 MIMS Awards

Procter & Gamble (P&G) Philippines, the multinational corporation known for its reputable personal healthcare brands such as Vicks, Neurobion, Dolo-Neurobion, and Sangobion, has received recognition for its exceptional products and marketing prowess in the healthcare and pharmaceutical sectors during the recent 2023 Monthly Index of Medical Specialties (MIMS) Excellence Awards.

The MIMS Excellence Awards celebrate the most innovative and effective brands, products, and initiatives within the healthcare and pharmaceutical industries in the Philippines. These awards encompass a wide spectrum of achievements and excellence, spanning areas like brand management, marketing, publications, campaigns, online and offline events, drug listings, and more.

From left to right: MediMarketing, Inc. Head of Marketing Platform Ma. Gracia Cruz, P&G’s Brand Manager for Healthcare Professional Promotions Mayette M. Reyes, P&G’s Senior Medical & Technical Affairs Manager Dr. Digna M. Almeida, and MediMarketing, Inc. President and Country Representative Richard M. Rivera

P&G Philippines’ Award Highlights:

Neurobion – Bronze Awardee for Best Brand Category: This award recognizes the outstanding brand as determined by the best-in-class marketing programs, delivered projects, collaborations, and the number of touchpoints achieved.
Dr. Digna “Didi” Almeida – Gold Awardee for Best Medical Manager Category: This award recognizes the outstanding achievements in medical communications programs determined by the delivered projects, collaborations, and the number of touchpoints achieved.
P&G Nerve Care Summit – Gold Awardee for Best Pioneering Award Category: This award recognizes the innovative spirit of pioneering projects in the healthcare and pharmaceutical industries.

According to Ming Arroyo-Cunanan, P&G’s Senior Director for the Personal Health Care Category, “The accolades earned by P&G Philippines at the 2023 MIMS Excellence Awards underscore our ongoing dedication to fostering impactful collaborations, spearheading transformative brand marketing initiatives, and engaging in meaningful medical communication endeavors. These awards serve as a reaffirmation of our commitment to delivering top-tier personal healthcare products known for their exceptional quality and performance, catering to the everyday health needs of consumers across the nation.”