To celebrate its 75th anniversary, Japanese watchmaker Orient Star has teamed up with international actor and musical artist Masaki Suda as its newest brand ambassador. The celebratory campaign is set to debut across four initial markets: Japan, Thailand, the Philippines, and Taiwan.
For over seven decades, Orient Star has pushed the boundaries of premium mechanical watchmaking through fully integrated manufacturing. As the brand celebrates its 75th milestone, it is joining forces with multi-talented artist Masaki Suda to bring its signature craftsmanship and timeless appeal to a broader global audience.
Suda’s career is defined by artistic evolution. Known for his expansive range across numerous award-winning productions, he is also an active artist dedicated to breaking molds and discovering new avenues of expression. His refusal to stagnate and his constant pursuit of fresh creative milestones deeply echo Orient Star’s tagline, “Joy of Discovery”—a shared brand identity rooted in embracing new frontiers and finding inspiration in unexpected places.
Furthermore, Suda’s authentic approach to fashion and culture gives him a powerful, unmistakable presence that naturally aligns with the brand. It is a partnership built on a shared dual identity: maintaining core traditions while remaining entirely forward-thinking. For Orient Star, this means honoring traditional craftsmanship while constantly pushing forward with new designs and technological advancements.
Moving forward into its next era, Orient Star will collaborate closely with Suda to spotlight the brand’s distinct identity. This landmark campaign aims to introduce the watchmaker’s unparalleled craftsmanship and creative vision to a brand-new generation of enthusiasts.
To commemorate the partnership, Orient Star has released a series of key campaign visuals showcasing Suda with two standout timepieces. The first is the flagship Orient Star Skeleton, a 75th-anniversary milestone watch that consolidates decades of technical mastery within the brand’s iconic open-worked lineup. The second is the Three Hand, which serves as the debut launch for the Sakigake Design Project—a name derived from the Japanese word for “forerunner,” signaling a bold exploration into new visual aesthetics. Alongside the photography, fans can also look forward to an exclusive behind-the-scenes video from the campaign shoot.
Moving forward, audiences can expect a steady rollout of sophisticated media, digital campaigns, and exclusive content starring Suda. Through this partnership, Orient Star will continue to communicate its distinct perspective on watchmaking philosophy and the true meaning of time.
Brand Ambassador Content (Behind-the-Scenes & Interview)
An exclusive behind-the-scenes video of the campaign shoot will be hosted on the official Orient Star website and YouTube channel. The video includes a featured interview where Masaki Suda opens up about his personal impressions of the heritage brand. He also discusses his criteria for selecting wristwatches and lifestyle goods, alongside his philosophy on the value of time. This segment offers a rare glimpse into the core beliefs and sensibilities that define both his unique personal style and his overall outlook on life.
Official brand website: https://orient-watch.com/en/orientstar/#movie
Official YouTube: https://www.youtube.com/watch?v=11R86cdr2Tc (The video is in Japanese.)
