OGAWA, the global leader in health innovation, is bringing a new wave of wellness to North Luzon with the opening of its new store at SM City La Union. Located on the mall’s second floor, the new outlet marks OGAWA’s first branch in North Luzon, bringing wellness solutions such as massage chairs, mobile foot massagers, massage guns, and more within closer reach of La Ueños, Ilocanos, Pangasinenses, and other residents across Northern Luzon.

The new store is OGAWA’s latest effort to make health and wellness solutions more accessible to everyone.
“Our mission is to make wellness within reach for everyone. Our first store in SM City La Union signifies not just a new chapter for us but a new beginning for customers in North Luzon. La Ueños, Ilocanos, and Pangasinenses deserve this unique wellness and relaxation experience, and we are excited to help them discover which massage chair or mobile product fits their needs and lifestyles,” said Allyson Cruz, Digital Marketing Executive of OGAWA Philippines.


OGAWA’s new SM City La Union store reinforces the brand’s commitment to providing holistic wellness solutions through its diverse product portfolio. Engineered with Japanese precision, OGAWA’s health and wellness devices combine premium technology with thoughtful design to support everyday well-being.
Its strategic location also makes it easier for customers across Northern Luzon to incorporate wellness into their daily routines.
The OGAWA SM City La Union store offers a warm and welcoming environment where customers can explore products designed to promote comfort and relaxation. Every corner of the store has been thoughtfully designed to reflect OGAWA’s passion for delivering meaningful wellness experiences.
With its clean and tranquil ambiance, the store invites visitors to take their time discovering products that can support personal rejuvenation and relaxation.
“Our first store in North Luzon is thoughtfully designed to help a customer choose the chair or tool they need to help them live full and healthy lives. This approachable space is complemented by our friendly staff who are there to answer all their queries and guide them in their wellness journey,” said Allyson Cruz, Digital Marketing Executive of OGAWA Philippines.
Experience Smart Wellness with OGAWA Maestro
Among the products shoppers can experience at the new store is the OGAWA Maestro, a premium massage chair that combines Smart AI customization, convenience, and comfort to deliver an immersive massage experience.
Maestro is powered by OverSeer, OGAWA’s AI system that assesses the user’s physiological condition before and during a massage session.


Using precision sensors, OverSeer technology analyzes the user’s body shape, stress level, and pressure points. It then develops a personalized massage program based on these insights, helping deliver a more targeted and effective full-body treatment.
Beyond providing deep relaxation, Maestro can support recovery, muscle rejuvenation, and everyday wellness. Its adaptive approach is designed to address tension and fatigue while helping promote renewed energy.
Whether unwinding after a long day at work, recovering from a strenuous workout, or incorporating relaxation into a bedtime routine, the Maestro can become part of a user’s everyday wellness ritual.
Experience premium comfort and relaxation by visiting OGAWA’s new store at SM City La Union. Step into a welcoming space and discover wellness solutions thoughtfully designed to help you feel your best.
Visit OGAWA in person and experience the difference for yourself. Your next moment of relaxation awaits.







