Next-Gen Payments: CARD Indogrosir and GCash Bring SoundPay to Empower MSMEs

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GCash_CARD Indogrosir GCash bring SoundPay innovative payment tool to MSMEs_photo

GCash, the Philippines’ leading finance super app, has partnered with CARD Indogrosir, a hybrid local retail chain serving both retail customers and wholesale buyers. Through this collaboration, GCash is deploying its innovative SoundPay devices across all CARD Indogrosir branches, enabling faster, smoother, and more reliable cashless transactions.

Faster Payments With SoundPay

SoundPay uses a compact device that emits a distinct audio cue whenever a payment is successfully completed. This eliminates the need for merchants to check their phones, wait for signals, or ask for payment screenshots. The system is especially effective in areas with unstable or limited connectivity, giving both customers and store owners a seamless payment experience.

Currently, SoundPay devices are already installed in 29 CARD Indogrosir branches, with 44 more stores set to adopt the technology before the year ends. By next year, the rollout will expand to 200 stores nationwide.

For GCash users, SoundPay provides a more intuitive, secure, and modern way to pay. For merchants, it simplifies operations, reduces delays, and enhances customer experience—whether serving walk-in shoppers or bulk buyers.

By integrating SoundPay into its retail ecosystem, CARD Indogrosir strengthens its digital capabilities while enabling more businesses to embrace cashless payments confidently and conveniently.

A Partnership for Inclusive Digital Growth

“This partnership is about meeting users where they are and making payments work better for everyone. SoundPay brings speed, simplicity, and trust to everyday transactions,” said Jong Layug, group head of GCash for Business.

“At CARD MRI, we believe that inclusive growth begins with empowering the smallest entrepreneurs—our sari-sari store owner members. Through our partnership with GCash and SoundPay, we are not only modernizing payments but also opening doors for every member of the CARD community and the general public to grow, compete, and thrive,” said Frederick Torres, EVP for CARD Indogrosir.

As SoundPay expands its presence across the country, GCash continues to build financial tools that are not only innovative but inclusive—empowering merchants and customers to transact with greater ease, trust, and relevance, one tap at a time.

CARD Indogrosir is a joint venture between CARD MRI, the Philippines’ largest microfinance institution, and Indonesia’s Indogrosir under the Salim Group. Founded in 2023, CARD Indogrosir supports Filipino micro-retailers by providing wholesale pricing, logistics solutions, and essential financial services—making it a key ally in GCash’s mission to advance financial inclusion.

For more information, visit gcash.com.

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