Megaworld Lifestyle Malls emerged as one of the standout honorees at the 22nd IABC Philippine Quill Awards, securing 12 recognitions across six initiatives, including a Top Award in the Communication Skills Division—one of the highest distinctions presented at the Philippine Quill Awards.
The company’s winning entries also garnered five Awards of Excellence and six Awards of Merit, recognizing work across strategic communication, experiential marketing, sustainability, cultural placemaking, dining, media relations, social media, customer experience, and the creative use of emerging technologies.
World of Flavors Leads the Wins
Leading this year’s awards haul was World of Flavors, Megaworld Lifestyle Malls’ dining campaign that delved into the stories, cultures, and people behind the diverse food and flavors found across its destinations.
Its Audio/Visual entry received the prestigious Top Award in the Communication Skills Division, while the campaign also earned Quill recognition in Media Relations and Social Media.
Meanwhile, More Than Merry, Megaworld Lifestyle Malls’ Christmas campaign, received two awards in Marketing, Advertising and Brand Communications and Audio/Visual Communication, including recognition for its creative use of artificial intelligence in storytelling.
Another Christmas initiative, Wrapped In Style, was recognized under Sustainability Communications, Breakthroughs and Innovations. Created in collaboration with Filipino fashion designer Michael Leyva, the sustainability-led installation transformed discarded couture materials into festive décor, demonstrating how creative reuse can give fashion waste a new purpose.
Celebrating Culture Across the Visayas
Megaworld townships in the Visayas likewise earned recognition for bringing some of the region’s most celebrated festivals into its lifestyle destinations.
The regional festival program showcased Dinagyang in Iloilo, the Cebu Mangoes and Cebu Lechon Festivals in Mactan, and MassKara and the Chicken Inasal Festival in Bacolod. The initiative received two awards in Marketing, Advertising and Brand Communications and Special and Experiential Events.
The Cebu Lechon Festival at The Mactan Newtown also earned two awards, highlighting Cebu’s distinctive roasting traditions, culinary talent, and local communities through an immersive celebration of food and heritage.
Creating a More Pet-Friendly Mall Experience
Rounding out Megaworld Lifestyle Malls’ honors was Paw Club Access, the country’s first digital loyalty and rewards platform created specifically for pet owners.
Recognized under Customer Relations, the initiative aims to make the pet-friendly mall experience more seamless through dedicated rewards, pet access, amenities, and community engagement.
“We continue to shape lifestyle destinations that evolve with the needs of our customers and communities. These recognitions reinforce our commitment to creating experiences and connections that make our malls more relevant to everyday life and more meaningful to the communities we serve,” said Graham Coates, First Vice President and Head of Megaworld Lifestyle Malls.
Recognizing Excellence in Business Communication
The Philippine Quill Awards, organized by the International Association of Business Communicators (IABC) Philippines, is one of the country’s leading business communication awards programs. It recognizes communication work that demonstrates strategy, purpose, execution, and measurable impact.
For Megaworld Lifestyle Malls, the latest recognition underscores its continued efforts to create lifestyle destinations that go beyond retail by fostering meaningful experiences, cultural connections, and stronger relationships with the communities they serve.
Megaworld Lifestyle Malls is the retail and commercial development arm of Megaworld Corporation and a premier operator of lifestyle destinations in the Philippines, creating distinctive experiences that foster joy, belonging, and meaningful connections.
For more information, visit megaworld-lifestylemalls.com or call (02) 8462-8888.
