The Palawan Group of Companies has clinched the Silver Award for Most Innovative B2B Campaign at the prestigious NEXT Awards Asia-Pacific 2025, held on November 27, 2025, at Shangri-La The Fort, Manila. The recognition shines a spotlight on Palawan Group’s impactful partnership with government agencies through its B2B arm, Palawan For Business, reinforcing its role as a trusted private-sector ally in expanding access to government aid—particularly in remote and underserved communities across the country.
The award underscores Palawan Group’s growing contribution to strengthening government disbursement programs while advancing financial inclusion nationwide.
“We are honored to receive the Silver Award for Most Innovative B2B Marketing Campaign at the MARKETECH APAC NEXT Awards 2025,” said Lisa Lou Castro-Sabado, Chief Business Development Officer of the Palawan Group of Companies. “This recognition affirms our commitment to building partnerships that create real and lasting impact in the communities we serve. At Palawan Group, innovation is more than a buzzword—it is the anchor that guides how we understand and respond to our partners’ needs. We share this achievement with our teams, our industry partners, and most especially with every Suki whose lives we strive to uplift. Our commitment remains clear: to make financial services accessible, reliable, and truly inclusive.”
At the heart of the award-winning initiative is Palawan Group’s collaboration with the Department of Labor and Employment (DOLE), leveraging the company’s nationwide network of over 3,500 branches. Select locations were transformed into micro-payout hubs strategically positioned in remote barangays and island communities. To further extend reach, mobile branches and payout caravans were deployed, bringing government assistance closer to beneficiaries who would otherwise face long travel times and logistical challenges.
The program also introduced real-time transaction monitoring and SMS notifications, ensuring transparency, traceability, and confidence among beneficiaries. For DOLE and other government partners, the model provided a fully compliant, efficient, and scalable disbursement solution capable of handling large-scale operations with reliability and speed.
Organized by MARKETECH APAC, the NEXT Awards Asia-Pacific is a highly regarded regional platform that celebrates the most innovative and effective marketing campaigns across Southeast Asia and the broader Asia-Pacific region. Its unique country-to-regional progression model allows nationally recognized campaigns to advance automatically to the Asia-Pacific level, where they are evaluated based on creativity, strategic execution, measurable results, and real-world impact across both B2B and B2C sectors.
Winning the Silver Award positions the Palawan Group as a leading example of B2B marketing innovation in the Asia-Pacific region. By seamlessly combining operational agility, technology, and purposeful communication, Palawan For Business demonstrates how private-sector innovation can elevate public service—bridging distances, building trust, and making a tangible difference in the lives of millions of Filipinos living in far-flung islands, mountainous areas, and underserved communities nationwide.
