Mang Inasal earned four distinctions at the 21st Philippine Quill Awards, announced last Wednesday at The Manila Hotel’s Fiesta Pavilion. The honors recognize campaigns that combined creativity, audience-first insight, and measurable consumer impact across social media, digital, experiential, and brand communications.
Each award-winning effort began with listening—mining customer behavior and feedback to shape campaigns that genuinely resonated with Filipinos.
Awards of Excellence
- Mang Inasal Nation 2024 — Recognized for consistently engaging content that deepened brand affinity among community members.
- 2024 Pork BBQ Media Launch — Honored for a launch strategy that used digital audience behavior to spark meaningful conversations and sustained online engagement.
Awards of Merit
- MANGINASAL.PH (revamped corporate website) — Redesigned using insights from a social media survey of loyal fans, resulting in a more user-centric online presence.
- Love the Flavors, Love the Philippines — A collaboration with the Department of Tourism that spotlighted beloved Filipino dishes and promoted culinary tourism for both local and foreign visitors.
“Our Quill awards truly belong to our consumers because every campaign recognized—from Mang Inasal Nation to ‘Love the Flavors’—began with listening to what they wanted and needed,” said Allan C. Tan, Mang Inasal Marketing Head. “That connection guided every step of the process. Beyond the trophies, the greatest reward is seeing smiles in stores, stories shared online, and the bonds families and friends continue to build at and with Mang Inasal.”
This year’s recognition builds on Mang Inasal’s strong showing at last year’s Philippine Quill Awards—further cementing the brand’s reputation for consumer-driven, creative, and effective communication.
Organized by the International Association of Business Communicators (IABC) Philippines for more than two decades, the Philippine Quill Awards honors programs that meet international benchmarks in business communication and public engagement.
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