Recent surveys conducted by PUBLiCUS Asia and the RP-Mission and Development (RPMD) Foundation Inc. have placed Mang Inasal, a popular Filipino restaurant known for its grilled chicken, among the top three restaurants in the country.
In the PUBLiCUS Asia’s PAHAYAG survey, Mang Inasal secured an impressive second place as the most endeared fast food and restaurant chain in the Philippines, obtaining an endearment score of 31%. This remarkable achievement positions Mang Inasal closely behind the well-loved Jollibee.
Additionally, the RPMD nationwide survey further solidified Mang Inasal’s reputation, ranking it as the third most favored restaurant brand in the country with an impressive 63% rating. Once again, Jollibee held the top spot, followed by another renowned restaurant brand.
For Mang Inasal, this recognition from customers holds a special significance. Mike V. Castro, the business unit head of Mang Inasal, expressed his gratitude, stating, “Being the only grilled chicken restaurant in these lists is a huge honor for Mang Inasal, especially because they were from our customers themselves.” He further emphasized that these accolades add a memorable touch to the celebration of Mang Inasal’s 20th anniversary, validating the brand’s unwavering commitment to providing delightful Ihaw-Sarap meals and Unli-Saya experiences to all its customers, whether they visit the stores or opt for delivery.
The PUBLiCUS PAHAYAG survey, an independent and non-commissioned initiative, took place from June 7 to 12, 2023. The survey aimed to gauge the emotional connection and affinity of 1,500 Filipino consumers towards various Filipino brands in the market.
On the other hand, the RPMD survey, conducted from June 25 to July 5, 2023, involved 10,000 respondents who were asked to identify their favorite restaurants based on attributes such as brand preference, visitation frequency, food and service quality, as well as value for money.
As a testament to its commitment to customer satisfaction and engagement, Mang Inasal invites everyone to explore more exclusive offerings and updates on their website, www.manginasal.com. For those looking to enjoy Mang Inasal’s delicious offerings at home, they can take advantage of delivery deals at https://manginasaldelivery.com.ph. Stay connected with Mang Inasal on social media to stay updated on the latest news and promotions.
In conclusion, Mang Inasal’s remarkable achievements in these recent surveys demonstrate the brand’s enduring popularity and the strong bond it shares with its customers. As it continues to deliver delightful meals and experiences, Mang Inasal remains a favorite destination for Filipinos looking to savor delicious grilled chicken and embrace moments of joy and satisfaction.
