For every LISTERINE product purchased at Watsons stores, a Php10 donation will be made to fund speech therapy for children with cleft lip and cleft palate by Operation Smile
(L-R: Lexie Coloma, Senior Manager for Corporate PR & Sustainability, Watsons Philippines; Kate Bulan, Shopper Marketing, LISTERINE ® Philippines; Ramon Solas, Coordinator, Operation Smile Philippines and Manila Cleft Center; MacoyDubs, LISTERINE ® Brand Ambassador; Maxine Ibay, Speech Language Pathologist, Operation Smile Philippines; Rachelle Alcovindas, Nutritionist & Senior Officer of Comprehensive Cleft Care, Operation Smile Philippines)
Every three minutes, a child in the Asia Pacific is born with a cleft lip or palate—a condition that can affect their ability to eat, speak, and smile. In the Philippines alone, around 200,000 children are still waiting for treatment. Believing that every child deserves a healthy smile, LISTERINE has teamed up with Operation Smile and Watsons to provide comprehensive cleft care that includes surgery, speech therapy, nutritional support, hygiene kits, and education for families.
This year, LISTERINE expands its commitment through the launch of “Healthy Smiles Start with LISTERINE,” a campaign that spans across Asia Pacific. The initiative aims to raise awareness about cleft conditions, generate vital donations, and promote oral health and nutrition—especially among children.
From April 17 to December 31, 2025, every purchase of a LISTERINE product at Watsons (up to the first 50,000 bottles)* will help fund speech therapy sessions for children with cleft conditions. Through this simple act, Filipinos can transform their everyday oral care routine into a meaningful contribution.
*Per DOH-FDA CCHUHSRR Permit No. 0305 s. 2025
“With Watsons’ strong nationwide presence, we’re proud to bring this campaign to life and reach even more communities,” shared Lexie Coloma, Senior Manager for Corporate PR and Sustainability, Watsons Philippines.
As a brand under Kenvue, LISTERINE promotes complete oral care through brushing, flossing, and rinsing with mouthwash.
“At LISTERINE, we believe a healthy mouth empowers confidence, dignity, and opportunity,” said Kate Bulan, Shopper Marketing Lead, LISTERINE Philippines. “Our partnership with Operation Smile is about transforming lives—one smile at a time.”
A Smile That Came Full Circle
Ramon Solas is living proof of the life-changing impact of a single act of kindness. Born with a cleft condition, Ramon faced bullying and low self-esteem. After receiving surgery through Operation Smile, his life changed—he became an officer of his student council and found new confidence. Today, he gives back as a coordinator for Operation Smile Philippines, helping children overcome the same challenges he once faced.
Children across Asia—including Chutima (Paeng), Worapruch (Lak), Supanat (Folksong), and Wang Nianyi—have also experienced dramatic transformations thanks to accessible cleft care. From early surgeries and dental care to speech therapy and nutrition support, these children now enjoy brighter futures filled with hope and opportunity.
“Children born with cleft conditions face barriers to basic functions like eating and speaking—along with emotional hurdles,” said Rachelle Alovindas, Nutritionist and Senior Officer for Comprehensive Cleft Care, Operation Smile Philippines. “Through this partnership with LISTERINE and Watsons, we’re reaching more children and empowering more families than ever before.”
Every Bottle Counts
Together, LISTERINE, Watsons, and Operation Smile are turning everyday routines into acts of compassion. With every bottle purchased, you help restore a child’s smile—and open doors to a more confident future.
Be the reason a child smiles today—and for a lifetime.
Visit your nearest Watsons or shop online to make your impact.
#HealthySmilesWithListerine #OperationSmile #WatsonsPH #TransformingLivesOneSmileAtATime
