As e-commerce in the Philippines continues its rapid rise, affiliate marketing has emerged as a powerful growth engine for brands, sellers, and creators. Leading the charge is LazAffiliate, Lazada’s flagship affiliate program, which since its launch in 2016 has evolved into one of the country’s most dynamic creator-focused platforms.
By combining advanced tools, competitive commissions, and a thriving community of content creators, Lazada is reshaping how brands connect with consumers in the digital age.
AI-Driven Tools and $100M Investment in Innovation
One of Lazada’s biggest breakthroughs has been the upgrade of the LazAffiliate dashboard with AI-powered recommendations and smart reporting tools. Backed by Lazada’s US$100 million annual investment into affiliate innovation, these features empower creators to identify trending products in real time and refine their content strategies based on shopper behavior.
“At its core, affiliate marketing is driven by the power of community,” said Bella Prieto-Benitez, Lazada Philippines’ Head of Affiliate Marketing. “Our focus has always been on improving the partner experience—from co-investments in ads, to upskilling workshops, to faster payouts. These programs ensure affiliates can thrive financially and grow sustainably as digital entrepreneurs.”
Strategic Partnerships Expanding Reach
Lazada’s impact is amplified by collaborations with network partners such as Ecomobi.
“Partnerships like ours merge Lazada’s powerful marketplace with Ecomobi’s creator-focused solutions,” said an Ecomobi representative. “This synergy makes social commerce both seamless and scalable across Southeast Asia.”
From Side Hustles to Full-Time Success
For many creators, LazAffiliate has turned passion into livelihood.
- “As affiliates, we’re like free marketers for brands,” shared Jerissa Rebosada, a top LazAffiliate partner since 2020. “We find the best deals, share them with our communities, and build trust with our followers. When the deals are strong, items sell out fast.” Isha Aquino, who joined in 2023, describes affiliates as the “hype-makers” who spark anticipation before big campaigns. For Babzee Ferrer, who thrives on Lazada’s livestream platform LazLive, the magic lies in creating excitement. “Before 9.9 or 11.11 even starts, we’re already teasing the best deals in our groups and livestreams. It’s about energy and trust—our audiences know we’re looking out for them.”
Driving Sales at Scale
The results speak for themselves. During peak campaigns, affiliates contribute an estimated 20–30% of total sales, cementing their role as Lazada’s extended, organic salesforce.
With the 9.9 Mega Brands Sale in full swing, LazAffiliates are once again at the frontlines—hyping deals through teasers, livestream marathons, and community-driven content that connects shoppers with the brands they love.
“Campaigns like the 9.9 Mega Brands Sale show the power of affiliate marketing at scale,” Prieto-Benitez added. “It’s when our partners’ creativity, data-driven strategies, and strong community ties come together to deliver incredible value for both sellers and shoppers.”
Want to be part of the LazAffiliate community? Sign up now at lzd.co/LAZAFFREGISTER
