Klook is stepping in to rescue the designated travel planner in your friend group. Following new research showing that trip organizers are the most under-appreciated people in the group chat, the booking platform is inviting travelers worldwide to nominate their friends—or themselves—for a dream vacation where they won’t have to plan a single detail.
Behind every successful group vacation is an unsung hero building spreadsheets and managing calendars. Yet, despite doing all the heavy lifting, these dedicated planners rarely get a “thank you” when a trip goes smoothly—but they are almost always the first to take the blame the moment something goes wrong.
A new Klook survey highlights the severe lack of appreciation for group travel organizers. Pooling data from 2,725 travelers across 10 global markets, the study reveals that trip planning ranks lower in gratitude than basic everyday favors, like carrying luggage or holding doors. The research shows that over 80% of these organizers dedicate more than 10 hours to mapping out a single itinerary. Furthermore, letting go of control proves difficult: 42.4% of seasoned planners admit they constantly micro-manage and second-guess details from the sidelines when someone else takes the reins.
“Klook was created to simplify the task of travel planning so travelers can focus on the experiences their destinations have to offer.” said Michelle Ho, General Manager of Klook Philippines. “We are excited to exemplify that promise through a fully-planned vacation awarded to five travel planners who always arrange perfect itineraries for their friends and family.”
“Group planners carry the weight of every trip on their shoulders. It’s finally their turn to take a vacation from planning,” she adds.
Klook has finalized the timeline and prize structure for its global activation. The entry window remains open until August 31, 2026, during which the booking platform will select five group organizers for an exclusive, fully managed 7-day winter itinerary in Switzerland. Scheduled for December 2026, the hosted experience is designed to relieve these consumers of all planning duties, requiring zero logistical input from the winners.
Submitting a nomination is all about sharing your best travel memories. To enter your favorite organizer, just tell Klook a story about a time they acted as the ultimate glue holding your vacation together. You can detail how they meticulously mapped out the itinerary or even share what went hilariously wrong along the way—it is these unfiltered, real-life moments that will prove why they deserve a break from spreadsheet duty.
Want to give your nominee a major advantage? You can upload a quick 60-second video. Klook allows you to drop a link from TikTok, YouTube, or Google Drive showing your group’s travel planner in their natural habitat. Whether you feature clips of their legendary master spreadsheets, wild group chat screenshots, or that heroic moment they saved the day while everyone else just relaxed, these clips will make your entry stand out.
Learn more about this exciting vacation giveaway on Klook and help give travel planners the appreciation (and vacation) they deserve. Download the Klook app through the Google Play Store or the App Store to discover unforgettable experiences. For more information, follow Klook on Facebook, Instagram, and TikTok.
