InLife Executive Chairperson Nina D. Aguas and Vice Chairperson Luis C. la Ò hold the trophies from Insurance Asia Awards. With them are the members of the InLife Board of Trustees (From left): President and CEO Raoul Antonio E. Littaua, Atty. Victor P. Lazatin, Mona Lisa B. dela Cruz, Marietta C. Gorrez, Maria Noemi G. Azura, Gemilo J. San Pedro, and Justo A. Ortiz.
Filipino insurance trailblazer InLife brought home two major trophies from the Insurance Asia Awards in Singapore, including its 10th Domestic Life Insurer of the Year – Philippines title and the Brand Transformation – Philippines award. As the nation’s oldest and largest homegrown life insurer, these wins reinforce InLife’s continuous commitment to evolving its brand through customer-centric innovation and sustainable growth.
Such milestones prove that while InLife continues to modernize, it remains deeply rooted in its 115-year mission to guide Filipinos toward financial stability.
The Domestic Life Insurer of the Year – Philippines award commends InLife’s robust performance in digital transformation, governance, sustainability, distribution growth, and client-focused innovation. Meanwhile, the Brand Transformation – Philippines award celebrates the company’s success in evolving into a modern, relatable brand without losing touch with its deep Filipino heritage.
“These two awards represent the best of who we are as an organization. One recognizes our ability to deliver meaningful business results through innovation, sound governance, and customer-focused solutions. The other affirms that our brand continues to resonate with Filipinos because it reflects our purpose and our promise of A Lifetime for Good,” – Nina D. Aguas, InLife Executive Chairperson.
By turning data into AI-ready assets and adopting advanced automation, InLife drastically cut its policy approval times from several days down to just five minutes via auto-issuance. This digital acceleration expands its ability to safeguard the financial futures of Filipino families. Alongside technological growth, InLife elevated its corporate governance and risk management framework, securing a Four Golden Arrow Award and achieving the highest ranking among life insurance firms on the ASEAN Corporate Governance Scorecard.
InLife outpaced the broader market by delivering a 16 percent increase in New Business Annualized Premium Equivalent. Driving this growth was its bancassurance alliance with UnionBank, which marked its most successful year since launching in 2017 with a remarkable 51 percent year-on-year surge.
InLife expanded its product lineup to better serve Filipino consumers, specifically targeting retirement security with its Retirement Readiness Index and Retire Assure—the country’s premier retirement solution offering regular monthly pensions from ages 60 to 100. The insurer also strengthened its corporate presence by taking over Generali Philippines, rebranding it as InLife Benefits to offer broader employee benefits packages.
In 2025, InLife unified its corporate image under the “Love In Life” brand philosophy, which highlights core themes of love, belonging, and empowerment. The firm seamlessly executed this makeover across all digital platforms, customer touchpoints, product lines, and physical offices. This comprehensive rollout guarantees a cohesive and familiar brand experience for policyholders, corporate employees, and financial advisors alike.
Through its “Love In Life” philosophy, InLife redefined its role as a supportive financial partner for Filipinos throughout their entire lives. The company deployed a multi-channel media strategy to amplify the message, blanketing the market via social media networks, radio segments, out-of-home advertisements, and traditional media.
“As we move forward, we will continue to innovate with discipline, listen more closely to the evolving needs of our customers, and strengthen the trust that generations of Filipinos have placed on InLife. These recognitions inspire us to keep raising the bar so we can create greater value for our policyholders, financial advisors, employees, partners, and the communities we serve,” said Aguas.
With a rich history spanning over 115 years, InLife remains a steady force in helping Filipinos build robust financial futures through tailored insurance, wellness, retirement, and investment strategies. Living out its corporate promise of A Lifetime for Good, the domestic insurer focuses on business innovation and superior client experiences to foster sustainable growth for its partners, workers, and clients.
To know more about InLife, visit www.inlife.com.ph.
 wins 10th Domestic Life Insurer of the Year and Brand Transformation awards. Discover how AI and innovation drive their growth.){kind=link}