The home of the Philippines’ Grill Expert has come full circle. Mang Inasal Robinsons Place Iloilo, the very first store that opened its doors in 2003, has been reborn—refreshed, reimagined, and future-ready.
On August 31, 2025, Mang Inasal marked this milestone with a blessing and digital relaunch ceremony, paving the way for the store’s grand reopening on September 1. Leading the celebration were Mang Inasal President Mike V. Castro, brand ambassador Coco Martin, and Iloilo City Vice Mayor Love Baronda—a gathering that highlighted the brand’s innovation while honoring its Iloilo roots.
From Iloilo to the Nation
What started as Edgar “Injap” Sia II’s single grilled chicken store in Iloilo has grown into one of the country’s most beloved homegrown restaurant brands. Backed by the Jollibee Group, Mang Inasal has become a household name with its signature Chicken Inasal, Unli-Rice offering, and the Ihaw-Sarap dining experience that Filipinos can’t get enough of.
Today, with over 570 stores nationwide, Mang Inasal isn’t just a food stop—it’s a symbol of Filipino entrepreneurial success and culinary pride. Recently recognized by Brand Finance as the Strongest Restaurant Brand in the Philippines, Mang Inasal has cemented its place as a true national icon.
“This store represents the heart and soul of Mang Inasal,” shared President Mike V. Castro. “From our first grilled chicken to the millions we serve today, we remain deeply grateful to Iloilo and every customer who has been part of our journey. This reopening is both a tribute to our beginnings and a bold step toward the future.”
The 5G Store Experience: Faster, Smarter, More Delightful
The newly reopened store debuts Mang Inasal’s 5G (fifth generation) store design—a forward-looking concept that redefines convenience, efficiency, and experience.
Key features include:
- Streamlined kitchen layout for faster service
- Upgraded Takeout Express for on-the-go customers
- First-ever Cashless Express Kiosk for seamless transactions
- Mang Inasal Heritage Wall, honoring the brand’s Iloilo roots
“This 5G design is our way of making every Mang Inasal visit faster, smarter, and more enjoyable,” Castro added. “We can’t wait for more customers to experience this transformation as we roll out similar future-ready stores nationwide.”
A Celebration of Culture and Community
The reopening also shined a spotlight on Iloilo’s rich culture and the brand’s strong community ties. Guests were treated to a Dinagyang-inspired performance and a heartfelt song from the Don Bosco Boys Home Choir. The unveiling of the Heritage Wall further underscored Mang Inasal’s gratitude to Iloilo—the place where it all began.
Unli-Sarap, Unli-Saya—Now and for the Future
As Mang Inasal returns to its birthplace, it renews its promise of Unli-Saya (unlimited fun) and Ihaw-Sarap meals for generations of Filipinos—whether through dine-in, takeout, drive-thru, or delivery.
From humble beginnings in Iloilo to becoming a nationwide dining staple, Mang Inasal continues to serve not just flavorful grilled dishes, but also the inspiring story of a homegrown brand that has become a source of Filipino pride.
Want more Mang Inasal exclusives? Visit www.manginasal.ph for the latest news, order via https://manginasaldelivery.com.ph, and follow Mang Inasal on social media for fresh Ihaw-Sarap and Unli-Saya updates.
