GCash CMO Neil Trinidad on Campaign Asia-Pacific’s Power List 2025

GCash Marketing Team also recognized as 2025 Tambuli Marketing Team of the Year for purpose-led performance at scale

For the third year in a row, Neil Trinidad, Chief Marketing Officer of GCash, has secured a coveted spot on Campaign Asia-Pacific’s prestigious Power List, standing out as the only Filipino included this year. This annual list celebrates Asia-Pacific’s most influential marketing leaders who are shaping the future of branding, innovation, and purpose-led storytelling.

The recognition comes on the heels of GCash’s unstoppable momentum as the Philippines’ top fintech platform—driven by Trinidad’s visionary leadership that blends performance marketing with social impact.

🔑 Key Wins Under Trinidad’s Leadership:

• Record-Breaking Brand Trust:
  GCash achieved an average Net Promoter Score of 90.8, outperforming global tech giants and securing its spot as Kantar BrandZ’s most valuable Filipino financial services brand.
• Expanded Financial Inclusion:
  Programs like DigiCities and partnerships with LGUs and schools have made GCash indispensable for millions, accelerating digital adoption in everyday life.
• Enhanced Security & User Trust:
  Trinidad spearheaded GSafe Tayo, a suite of anti-fraud tools and educational initiatives that help Filipinos stay protected in the digital world—making online safety a shared responsibility.
• Award-Winning Campaigns with Cultural Relevance:
  From “GCash is the Best Way to Pay” with Heart Evangelista to GCash Spotlight with Boy Abunda, Trinidad’s campaigns have swept the YouTube Works Awards, Agora Awards, and Campaign Asia Event Marketing Awards.
  The powerful GCash Stories series, including the Gold-winning video “Adz”, shone a light on how fintech can uplift underserved communities like the PWD sector.
• Champion of Inclusion & DEI:
  Through initiatives like GCash Stories, Trinidad gives voice to women, MSMEs, LGBTQIA+, and PWD communities, ensuring inclusive storytelling and representation in marketing.
• Thought Leadership Beyond Campaigns:
  Trinidad also leads GCash FutureCast, the company’s largest media platform for innovation and cross-industry collaboration. He is a frequent keynote speaker and mentor in top industry forums like Tambuli Academy Masterclass.

“As marketers, our greatest influence goes beyond the campaigns we create—it’s in the lives we help transform,” said Trinidad.
“This recognition from Campaign Asia-Pacific is a humbling reminder of our responsibility to drive inclusive, purpose-led, and tech-enabled growth for all Filipinos.”

🌟 GCash Marketing Team Named Marketing Team of the Year

Further solidifying GCash’s place as a marketing powerhouse, the GCash Marketing Team was named Marketing Team of the Year at the 2025 Asia Pacific Tambuli Awards. The honor celebrates their consistent ability to scale insight-led, impact-driven campaigns that deliver real results.

Guided by their Logic, Magic, and Metric framework, the team has earned 18 wins, 5 runner-up citations, and numerous global shortlists (including WARC Awards for Effectiveness and Campaign Brief’s The Work) between 2023 and 2025.

The Tambuli Awards also recognized GLoan Sakto with a Bronze in the Masters of Everyday Purpose category for helping everyday Filipinos manage their finances more practically and sustainably.

“Neil’s vision and the Marketing Team’s creativity and passion continue to elevate GCash as a force for good,” said Martha Sazon, President and CEO of Mynt, the parent company of GCash.
“Their work proves that when marketing is rooted in purpose, it creates true progress and drives lasting impact for millions of Filipinos.”

Together, these milestones highlight GCash’s bold, human-centric approach to marketing—where purpose meets progress, and no Filipino is left behind in the digital economy.