Mang Inasal, the Philippines’ Grill Expert, proved its mastery beyond the kitchen as it swept the stage at the 2025 Marketing Excellence Awards held last August 8 at the Grand Hyatt Manila, Taguig — bagging an impressive nine trophies across multiple categories.
This landmark achievement highlights the brand’s powerful marketing playbook, blending digital innovation, creative advertising, consumer insights, on-ground activations, and strategic partnerships to continuously capture the hearts of Filipinos.
Among the big wins was the coveted Gold for Excellence in Marketing to a Specific Audience for Love the Flavors, Love the Philippines — a groundbreaking collaboration with the Department of Tourism. The campaign celebrated Filipino cuisine as a vital part of the nation’s culture and heritage, drawing locals, tourists, and festival-goers together over shared flavors.
Mang Inasal also scored:
- 4 Silver Awards for Digital Marketing (#MangInasalCreamyYESSummer), Consumer Insights/Market Research (‘Yan ang Kaing Mang Inasal), Experiential Marketing (Pork BBQ Caravan), and Sponsorship Activation (Mang Inasal Celebrates Festivals).
- 4 Bronze Awards for Advertising (‘Yan ang Kaing Mang Inasal), Out-of-Home Advertising (It’s A Sign), Viral Marketing (4-Cheese Halo-Halo), and Marketing Leader of the Year awarded to Mang Inasal Marketing Head, Allan Tan.
“All these wins come from the passion and dedication of our diverse teams working together to delight our growing community of consumers nationwide,” said Tan. “Mang Inasal is more than just food. It’s about creating special moments with our customers. These awards inspire us to keep crafting campaigns that genuinely touch hearts and bring people closer.”
With these latest victories, Mang Inasal has now earned 19 local and international honors in 2025 alone. This includes its first-ever Asia-Pacific Tambuli Award for Love the Flavors, Love the Philippines and two Silver Awards at the 5th ASEAN PR Excellence Awards for Mang Inasal Nation Facebook Group and the 2024 Pork BBQ Launch.
Together, these wins cement Mang Inasal’s status as a marketing powerhouse — one that goes beyond selling food, creating experiences that celebrate Filipino pride and bring communities together.
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