A Holiday of Hope: Fisher Mall’s tree lighting unites communities and gives back through Bahay Aruga partnership
Christmas shone brighter this year at Fisher Mall, as both its Quezon Avenue and Malabon branches came alive with the much-anticipated “A Holiday of Hope” celebration — a grand tree-lighting event that united families, shoppers, partners, and local officials in the spirit of community.
“Fisher Mall has always believed in creating spaces where people feel connected,” said Raymond Del Rosario, President of the Fisher Mall Group of Companies. “Events like this remind us that a mall is more than just a place to shop because it is also
A Celebration of Community, Creativity, and Collaboration
The dual celebration of Fisher Mall’s Christmas launch brought families, shoppers, and partners together to welcome the holiday season. Guests enjoyed live performances by the Quezon City Symphonic Band, Malabon Concert Singers, and Ballet Manila, as well as interactive activities that encouraged engagement and connection.
Adding a nostalgic touch, the mall also featured a Christmas-themed LEGO display by the PinoyLUG community, led by Leslie Araujo, which captivated both kids and adults alike.
The celebration was graced by representatives from the Quezon City Government, including Councilor Dorothy “Doray” Delarmente, Councilor Charm M. Ferrer, and Councilor Nikki Crisologo, underscoring the city’s shared commitment to supporting local culture, creativity, and community engagement.
“Our activity centers are built to be platforms for performers, cultural groups, and local organizations,” Del Rosario said. “We take pride in giving communities a space to gather, express themselves, and thrive. We look forward to expanding these partnerships with our LGUs even further.”
Turning Holiday Shopping Into Acts of Giving
The Fisher Elite Card embodies Fisher Mall’s mission of community and compassion. A portion of every card sold until December 31, 2025 at Fisher Mall Supermarket and the Fisher Department Store in both branches goes directly to sustaining Bahay Aruga – A Free Halfway House for Pediatric Cancer Patients Inc. Each purchase helps provide essentials for children, from nourishment and daily care to medical support and learning activities.
Since the start of their partnership in 2023, Fisher Mall and Bahay Aruga have worked hand in hand to support children battling cancer, showing how everyday shopping can create a meaningful impact for the community.
“As we light our Christmass trees in both our malls, we also light hearts with hope,” Del Rosario shared. “We invite everyone to get into the season of giving as we come together as one community to make a lasting difference.”
To know more about how you can support Bahay Aruga through the Fisher Elite card, visit facebook.com/fishermallofficial.
