First in the Philippines: Eye Mo Cool Drops for Red Eye Relief

Refresh and Recharge Your Eyes with Eye Mo Cool #CoolNgEyeMo

Eye Mo, the Philippines’ number one and most trusted eye care brand, unveils Eye Mo Cool, the latest addition to its iconic lineup—combining Eye Mo’s proven formula with a revitalizing cooling sensation crafted for today’s fast-paced, screen-heavy lifestyles.

For over five decades, Eye Mo has been a household staple known for reliable, affordable, and effective solutions for everyday eye concerns. With the launch of Eye Mo Cool, the brand strengthens its legacy by introducing a first-of-its-kind innovation: the Philippines’ first cooling eye drop specifically formulated to relieve red eyes.

A Classic Favorite, Now with a Refreshing Twist

Eye Mo Cool elevates the beloved Eye Mo Red Formula by infusing it with menthol, offering users a quick, refreshing lift with every drop. It is designed for people who depend on their eyes to keep up with life in motion—young professionals, digital creators, commuters, gamers, sports lovers, and everyday Filipinos constantly on their screens.

Eye Mo Cool delivers:

• Fast relief for red, irritated, and tired eyes
• A refreshing cooling sensation that wakes up the eyes instantly
• Eye Mo’s trusted, time-tested formulation
• A modern upgrade for digital natives and active lifestyles

Made for the Always-On Generation

Today’s Gen Z and Millennials live in a world where work, play, and creativity all happen through screens. With long hours online comes digital eye strain, leading to redness, discomfort, and fatigue.

Eye Mo Cool empowers today’s generation to embrace eye wellness as everyday self-care—small habits that help them stay sharp, confident, and energized throughout the day.

“Eye Mo Cool is our response to the lifestyle of today’s generation. They move fast, create nonstop, and rely heavily on their vision,” said Earl Jayona, Senior Manager for Marketing of Eye Mo. “This new variant offers the trusted relief of Eye Mo, now enhanced with a cooling twist that refreshes and recharges tired eyes.”

Championing Everyday Eye Health

The launch also reinforces Eye Mo’s commitment to eye wellness education, encouraging Filipinos to recognize early signs of eye irritation—such as redness, soreness, and dryness—and to treat eye care like any other daily self-care routine.

Eye Mo will roll out digital content, interactive challenges, sampling activities, and expert-led conversations to help make eye wellness simple and accessible for everyone.

Experience the Cooling Sensation

Eye Mo invites Filipinos to “Feel the Cool” and try the refreshing new variant themselves through the #EyeMoCoolChallenge, an engaging way to introduce its instant, cooling comfort.

With Eye Mo Cool joining Eye Mo Red, Eye Mo Moist, and Eye Mo Daily Care, the brand continues its mission of making eye wellness easy, effective, and part of every Filipino’s everyday lifestyle.