Mang Inasal, the Philippines’ Grill Expert, is turning up the heat with a campaign that puts the spotlight on what customers love most about the brand: its unmistakable Ihaw-SARAP flavors, generous servings, and the Unli-SAYA freedom to enjoy every bite their own way.
Launched nationwide on January 19 across nearly 600 stores and multiple media platforms, the #NapapasarapPagKaingMangInasal campaign captures the authentic joy of dining at Mang Inasal. At the heart of the rollout is a vibrant video featuring the brand’s celebrity ambassadors, each sharing their real-life Mang Inasal favorites.
Coco Martin digs into the iconic Chicken Inasal, celebrated for its smoky, juicy goodness. Maris Racal highlights the juicy-lambot sarap of the Pork BBQ. Fyang Smith indulges in the fan-favorite Extra Creamy Halo-Halo. Meanwhile, Dimples Romana showcases the Fiesta line’s grilled Chicken and Pork classics served with java rice in Mang Inasal’s signature bilao—perfect for sharing with family and friends.
“Kaing Mang Inasal celebrates what our customers truly enjoy: Ihaw-SARAP food that satisfies their cravings and the Unli-SAYA experience marked by the freedom to enjoy their Mang Inasal faves any way they please,” said Mang Inasal President Mike V. Castro. “It’s about great food, generous servings, and meaningful moments shared together.”
The campaign follows a strong performance in 2025, with Mang Inasal posting double-digit growth across all customer access points—dine-in, takeout, and delivery—compared to 2024. Its top-selling products, including Chicken Inasal, Extra Creamy Halo-Halo, and Pork BBQ, continue to lead their respective categories, reinforcing the brand’s dominance in the grilled food segment.
“Mang Inasal is truly grateful for the continued strong support of all our Ka-Unli,” Castro added.
For the latest Mang Inasal exclusives, visit www.manginasal.ph for updates, check out https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media for more Ihaw-SARAP and Unli-SAYA moments.
