UnionBank of the Philippines (UnionBank) continues to champion Filipino entrepreneurs as it renews its partnership with Soirée by Retail Lab—one of Metro Manila’s most sought-after bazaars—for a full-year collaboration designed to elevate local businesses and expand their market reach.
The partnership kicks off with the Summer Soirée Bazaar on May 16 to 17, 2026, at The Fifth at Rockwell in Makati City. This will be followed by the Super Soirée Sale on September 18 to 20, and two Holiday Soirées scheduled on December 12 to 13 and December 18 to 20 at SMX Convention Center Aura—forming a strong calendar of high-impact retail events throughout the year.
Each event will gather hundreds of local Negosyantes—UnionBank’s collective term for Filipino small and medium entrepreneurs—providing them with a dynamic platform to showcase their products, connect with a broader audience, and grow their ventures with the support of the bank’s digital-first business solutions.
“Our year-long partnership with Soirée reinforces our commitment to empowering homegrown businesses and recognizing their vital role as the backbone of the economy,” said Dino Velasco, UnionBank’s Institutional Segment Marketing Head. “Through our solutions, we aim to equip Filipino Negosyantes with the financial tools they need to scale their operations, unlock opportunities, and enhance customer experiences.”
Building on a successful 2025 run, the collaboration continues to scale new heights. The Super Soirée Sale last October drew more than 10,000 shoppers, many of whom experienced seamless transactions powered by UnionBank’s innovative payment systems.
“As our shopper base grows, so does the need for greater efficiency and innovation,” shared Soirée co-founder and Managing Director Claudine Paulino. Co-founder Rosanna Aranaz added, “UnionBank’s support has enabled us to expand our reach—offering bigger venues, increased foot traffic, and a stronger platform for both emerging and established Filipino brands.”
At the heart of this partnership is the UB Negosyante app, a pioneering platform that simplifies business transactions through its QRPH-enabled system. This allows entrepreneurs to easily generate QR codes for cashless payments, streamlining operations and freeing them to focus on growth.
To further support aspiring business owners, UnionBank will also showcase its BizStarter Account—an accessible entry-level checking account with a low initial deposit of Php 5,000—as well as its Business Line, a revolving credit facility offering up to Php 10 million to help fund expansion and working capital needs.
As an added perk, the first 100 UnionBank debit or credit cardholders and UB Online users at each event will enjoy free entrance.
“UnionBank is proud to stand alongside Filipino entrepreneurs as they navigate and thrive in a digital-first economy,” Velasco added. “Through our UB Negosyante solutions, we empower them to harness technology, strengthen their operations, and ultimately live a life unlocked.”
For more information on UnionBank’s programs for Negosyantes, visit their official website or follow their social media channels for updates.
