EastWest Honored with People Program of the Year Award by PMAP

“People Experience Made Easy” recognized for simplifying and humanizing HR transformation

EastWest Bank proudly received the People Program of the Year – National Winner award at the 2025 People Management Association of the Philippines (PMAP) Awards, held at Nustar Resort and Casino in Cebu.

Out of 23 organizations evaluated nationwide, six were named Regional Exemplars, and only three programs earned the distinction of National Winner. EastWest stood out as the sole honoree for its innovative and sustainable HR transformation program, People Experience Made Easy, aligning perfectly with this year’s PMAP theme: “Sustainable HR Strategies in a Challenging World.”

People Experience Made Easy is a cornerstone of EastWest’s People Advantage Gameplan, designed to simplify and humanize employee experiences by integrating technology, automation, data insights, and personal connection. The program has delivered measurable impact, including:

• Faster and more proactive HR service delivery
• Personalized programs and services tailored to employee needs
• Enhanced HR capacity and coverage while maintaining cost efficiency
• Opportunities for HR staff growth and advancement

The initiative has also driven higher employee engagement and satisfaction, lower attrition rates, and improved talent attraction across multiple sourcing channels.

“This award proves that purpose-driven, technology- and data-enabled, people-centric transformation—when collectively owned and consistently applied—delivers remarkable outcomes,” said Atty. Alfie Suarez, Chief People, Corporate Services and Sustainability Officer at EastWest. “It validates our approach and motivates us to further scale our efforts, making the talent experience seamless while positioning our people as EastWest’s enduring competitive advantage.”