Recognized for Best Foreign Exchange Service and Best Digital Ecosystem & Platform
EastWest Banking Corporation (EastWest) proudly secured two top honors at the prestigious Asian Banker Philippine Excellence Awards 2025—Best Foreign Exchange Service and Best Digital Ecosystem & Platform—a testament to its commitment to delivering innovative, customer-first banking solutions for Filipinos at every stage of their financial journey.
“These awards reaffirm EastWest’s mission to make banking simpler, smarter, and more inclusive. By blending competitive offerings with forward-looking technology, we’re building solutions that truly serve the evolving needs of our customers,” the Bank shared.
Best Foreign Exchange Service
EastWest stood out in the foreign exchange category for its competitive rates, convenient conversions, and strong client value focus. With a buy-sell spread lower than most competitors, customers enjoy exchange rates better than the market average—maximizing value on every transaction.
Despite economic challenges in recent years, the Bank achieved record-high performance in 2024 across FX transactions, customer base, and trade volume.
Key milestones include:
- e-Forex on EasyWay (2024): seamless online USD/PHP conversions for individual clients.
- e-Signature & e-Document submission: streamlined processes for easier documentation.
- 2025 expansion plans: introduction of FX third currencies for both individual and corporate clients.
Best Digital Ecosystem & Platform
Recognized for its human-centered and segment-focused approach, EastWest’s digital ecosystem continues to redefine banking through innovation, inclusivity, and security.
Highlights of the ecosystem:
- EasyWay – Multi-currency capabilities, wealth tools, consolidated account views, and in-app support.
- Komo – A fully digital account offering high interest rates, affordable transfers, and accessible loans.
- ESTA – The first AI-powered credit card servicing chatbot on Facebook Messenger, enabling real-time updates, credit adjustments, and installment conversions.
- EastWest Pay – The first Visa-certified tap-to-pay mobile app for NFC-enabled Android devices in the Philippines.
By 1H 2025, EastWest’s digital penetration among existing clients surged past 44%, with hundreds of thousands adopting EasyWay and Komo, including strong engagement from public school teachers. Across platforms, AI-driven fraud detection, biometric authentication, and advanced security measures ensured that convenience never came at the cost of safety.
Looking Ahead
With these back-to-back wins, EastWest cements its position as a trusted and future-ready leader in Philippine banking. Guided by innovation and customer focus, the Bank continues to elevate financial empowerment—delivering what it proudly calls The EasyWay to Bank.
