Team EastWest proudly brought home a double win at the 2025 IABC Philippines Quill Awards, with East West Banking Corporation (EastWest) and EastWest Ageas Insurance (EWA) both earning prestigious recognition for their outstanding communication campaigns.
At the ceremony, representatives from both companies accepted the honors that highlight excellence in professional communication and its impact on people and business.
EastWest: 30 Years, Further for You
EastWest Unibank was recognized for its milestone 30th Anniversary campaign, “Further for You.” The year-long celebration captured three decades of ease, trust, and innovation in banking.
Guided by a yin-yang-inspired anniversary logo and fronted by brand ambassadors Donny Pangilinan and Carlos Yulo, the campaign fused customer-focused innovations, exclusive events, and digital rollouts like the EasyWay App. This synergy of Eastern care and Western innovation underscored EastWest’s promise of making banking easier, more personal, and more meaningful for every customer.
EastWest Ageas Insurance: LOVE PURPLE
Meanwhile, EastWest Ageas Insurance earned its Quill for “LOVE PURPLE: Uniting Employees with One Goal, One Color, One Purpose.” This internal communication program energized the company’s refreshed identity, “What’s Your PURPLE?”, and rallied its employees—fondly called Stewards—to embody and champion the brand.
From merchandise to music festivals, the campaign sparked excitement and inspired employees to live out their shared purpose: serving customers with passion and authenticity.
“At its core, this double win is about people—customers who inspire us and employees who live our purpose. Both wins show that customer experience starts with engaged people who believe in the brand,” said Norman Martin C. Reyes, EastWest Head of Marketing.
Excellence Recognized
The IABC Quill Awards, organized by the International Association of Business Communicators (IABC) Philippines, celebrate the best in professional communication that drives business results. With thousands of entries received annually, every win is a mark of distinction highly sought after in the industry.
Further for You
EastWest’s double win is a testament to its fusion of warm, customer-first service with cutting-edge innovation. With customers at the heart and employees empowered at the core, EastWest continues to build trust, strengthen relationships, and create lasting impact—always moving Further for You.
