CreaZion Studios proudly celebrates another milestone for Filipino talent as internationally acclaimed actress Dolly de Leon enters talks to portray Alex Adams, the first Filipina madam in Hollywood, in the upcoming dark comedy The Heidi Fleiss Story.
On Instagram, de Leon expressed her excitement at the opportunity, writing:
“Grabe! To step into the shoes of the first and only Filipina Madam of Hollywood, Alex Adams — this is what I live for.”
If finalized, de Leon will star alongside Aubrey Plaza (The White Lotus, Emily the Criminal) and Alana Haim (Licorice Pizza), bringing to life one of the most intriguing chapters in 1990s Hollywood.
According to an exclusive report by Deadline,
“De Leon will play Madam Alex, the larger-than-life Beverly Hills madam who taught Heidi everything she knew, before Heidi stole it all. Half mentor, half tormentor, Alex ruled her empire from a four-poster bed — brash, brilliant, and impossible to cross. The original madam of all madams.”
Set in 1993 Los Angeles, The Heidi Fleiss Story follows the rise and downfall of Heidi Fleiss (Plaza), a young woman arrested for running what became the world’s largest high-end prostitution ring. With the unlikely help of Jacolyn (Haim), an aspiring writer chasing her big break, Heidi races across L.A. to blackmail, bargain, and leverage powerful connections to save herself.
De Leon’s casting marks another bold step in her expanding global career. Following her breakout in the Palme d’Or–winning Triangle of Sadness—which earned her BAFTA and Golden Globe nominations—she has continued to shine in international projects such as Ghostlight and Between the Temples. She will soon appear in Seasons 2 and 3 of Netflix’s Avatar: The Last Airbender and will star opposite Tatiana Maslany in the upcoming Apple TV+ series Maximum Pleasure Guaranteed.
Dolly de Leon remains a force of representation, bringing authentic Filipino stories, complexity, and character to screens around the world—one role at a time.
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