Daily savings, upgraded. Here’s how the “Pitik Queen” locks in the best deals on Grab

With the upgraded GrabUnlimited, Filipino consumers need not tighten their belts to enjoy savings across food, groceries, and rides for only Php 48 per month through the annual plan

Every Filipino knows the familiar internal debate. You’re about to order your favorite meal, restock the pantry, or book a ride home when that little voice kicks in: “Tipid muna.” More often than not, convenience becomes the first thing sacrificed when budgets get tight.

Grab believes there’s a better way.

In its latest campaign, the superapp introduces an upgraded GrabUnlimited experience that proves saving money doesn’t always mean saying no—it simply means making smarter choices. Leading the campaign is viral social media sensation and Pitik Queen Ian Mark Kamangkang, whose signature belt-tightening gesture and infectious dance moves perfectly capture a budgeting habit every Filipino can relate to.

Known for hilariously cinching his belt before breaking into his now-iconic dance, Ian Mark injects humor into an everyday reality: when expenses pile up, should food delivery, grocery shopping, and convenient transportation be the first to go?

GrabUnlimited offers a refreshing answer—replace belt-tightening with smarter “Save Moves.”

More Ways to Save Across the Grab Ecosystem

The enhanced GrabUnlimited subscription is designed to help users maximize savings across Grab’s most-used services, including GrabFood, GrabMart, GrabCar, and GrabRewards—all for as low as PHP 48 per month through its annual subscription plan.

Food lovers can now enjoy even better value as Grab lowers the minimum order requirement for discounted delivery. Previously set at PHP 475, GrabUnlimited members now only need to spend PHP 390 to enjoy up to PHP 49 off on delivery fees. Subscribers can also receive 20% discounts from participating GrabFood merchants, making solo meals, family dinners, and group orders more affordable than ever.

Grocery Shopping Gets More Budget-Friendly

Beyond food delivery, GrabUnlimited now extends its savings to GrabMart, allowing members to enjoy up to PHP 80 off on delivery fees for groceries, household essentials, pantry staples, and other everyday necessities.

It’s an upgrade that recognizes how modern Filipino households increasingly rely on online grocery shopping for convenience while still wanting to stay within budget.

Unlock Bigger Savings with Top-Up Packs

Adding even more value, Grab introduces Top-Up Packs, an exclusive feature for GrabUnlimited subscribers.

For a minimal upfront cost starting at just PHP 29, members can purchase restaurant- or store-specific voucher bundles from participating GrabFood and GrabMart partners. These bundles can unlock up to PHP 1,500 worth of additional savings, helping frequent users stretch their spending even further.

More Affordable Rides and Greater Rewards

Transportation also becomes more rewarding with GrabUnlimited.

Subscribers continue to enjoy 8% off GrabCar rides for trips with a minimum fare of PHP 99, while the maximum discount has been increased to PHP 70. Members also exclusively earn base GrabCoins on every cashless transaction, allowing them to accumulate rewards faster and redeem even more perks throughout the Grab ecosystem.

A Subscription Designed for Everyday Living

With the introduction of a more affordable annual plan priced at only PHP 48 per month, GrabUnlimited makes premium savings accessible to more Filipinos. Whether users frequently order meals, shop for groceries, or commute around the city, the subscription provides practical, year-round value before spending even begins.

By expanding benefits across multiple everyday services, GrabUnlimited transforms routine expenses into opportunities for smarter savings without compromising convenience.

As Ian Mark Kamangkang’s entertaining campaign reminds us, being “tipid” doesn’t always mean giving things up. Sometimes, it simply means knowing where every peso goes further.

With GrabUnlimited’s upgraded perks, every order, every ride, and every grocery run becomes a smarter Save Move—helping Filipinos enjoy the convenience they love while making every peso work harder.