A tribute to the people, partners, and consumers who inspire continuous innovation across brand, food and restaurant experiences
Chowking closed its 40th anniversary year on a historic high, marking the milestone with 40 major awards from the country’s most respected marketing, creative, digital, and industry organizations—all earned within a single year. The achievement underscores the brand’s enduring relevance and deep emotional connection with Filipino consumers, transforming everyday meals into shared moments that truly matter.
“These awards are a celebration of our people, our partners, and the millions of consumers who continue to choose Chowking,” said Jia Du, Marketing Head of Chowking. “They affirm that Sarap Mag-Chow remains a powerful part of Filipino life and inspire us to keep innovating for the next generation.”
Chowking President Ken Lingan echoed the sentiment, noting, “Chowking has become a favorite for millions across the country, and being honored with 40 awards in our 40th year is a powerful testament to our commitment to excellence and to our vision of becoming the world’s most loved Chinese quick-service restaurant brand. We are deeply humbled by these recognitions, which inspire us to continuously innovate and connect with our customers in meaningful ways.”
40 Years, 40 Wins: A Record-Breaking Anniversary
Chowking turned its milestone year into a standout moment in Philippine brand history, earning top honors from premier award-giving bodies. The brand was named Marketing Team of the Year twice—by both the Marketing Excellence Awards and the NEXT Awards—highlighting its leadership and consistency in brand building.
Among its notable wins:
- Marketing Team of the Year – Marketing Excellence Awards
- Marketing Team of the Year – NEXT Awards
- Most Innovative Integrated Marketing Campaign – NEXT Awards
- Most Innovative Digital Marketing Campaign – NEXT Awards
- Most Innovative Event Marketing Campaign – NEXT Awards
- Excellence Awards for Halo-Halo Christmas, Chao Fan Flavor Boom Revolution, and Spicy Chao Fan Launch – Quill Awards
- Best Restaurant Renovation – QSR Media Awards
- Best Digital Initiative – QSR Media Awards
- Fan Faves for Chao Fan, Chicken, and Halo-Halo – Grab Awards
- One of the Most Effective Creative Campaigns for Oohlalalauriat – Kantar
Altogether, the more than 40 accolades reflect Chowking’s creative agility, digital leadership, product innovation, and strong cultural resonance—making its 40th year the most celebrated chapter in the brand’s history.
Carrying “Sarap Mag-Chow” Forward
As Chowking steps into its next decade, the brand is doubling down on its commitment to deliver delicious food and meaningful experiences for Filipino families. With innovation at its core and consumers at heart, Chowking proves that after 40 years, its best stories are still being written—and Sarap Mag-Chow is only just getting started.
LIST OF AWARDS
Panata Awards:
1. Bronze, Best Showcase for E-Commerce Program (McClaren)
2. Bronze, Best Showcase for Moment Marketing (Chowlympics)
3. Gold, Best Showcase for Online Activation (Chao Fan Gaming)
4.Gold, Best Showcase for Moment Marketing (Labuchi)
5.Gold, Best Showcase for Tactical (Short-Term) Campaign (Chao Fan Gaming)
Marketing Excellence Awards:
6. Marketing Team of the Year
7. Bronze, Excellence in LiveStreaming Marketing (Chowliday Handa)
NEXT Awards:
8. Most Innovative Integrated Marketing Campaign
9. Most Innovative Digital Marketing Campaign
10. Most Innovative Integrated Marketing Campaign
11. Most Innovative User Generated Campaign (Local)
12. Most Innovative User Generated Campaign (Regional)
13. Most Innovative eCommerce Campaign (Local)
14. Most Innovative eCommerce Campaign (Regional)
15. Most Innovative Seasonal Campaign
16. Most Innovative Event Marketing Campaign
17. Most Innovative Brand Awareness Campaign
18. Most Innovative Launch / Relaunch Campaign
19. Most Innovative Media Strategy Campaign
20. Most Innovative Use of AdTech in a Campaign
21. Marketing Team of the Year
Quill Awards:
22. Merit Award (Brand Comms) for Chowking’s Flavor Boom Revolution (Lexus – Chao Fan)
23. Merit Award (Brand Comms) for Tikman ang Bagong Sarap – Authenticasting
24. Excellence Award (Brand Comms) for Dr. Who Activation (The Worst Kept Fried Chicken
Secret)
25. Excellence Award (Brand Comms) for Halo-Halo Christmas (Pandora)
26. Excellence Award (Brand Comms) for Spicy Chao Fan Launch (Pippen)
27. Excellence (Brand Comms) for Chowking Festivals
28. Merit Award (Social Media) for Chowking’s Social Media Program
29. Excellence Award (Brand Comms / Gaming) for GG ChaoFanalo
30. Merit Award (Brand Comms) for Buksan ang Siopao Sarap
31. Merit Award (Events): Halo-Halo Land
QSR Media Awards:
32. Best Restaurant Renovation
33. Best Digital Initiative
KANTAR:
34. Cited as one of the most effective creative campaigns – Oohlalalauriat
Grab Awards:
35. Loyalty Innovation Trailblazer, Chowking Mid-Autumn Festival
36. Gamification Trailblazer, Chowking Mid-Autumn Festival
37. Fan Faves – Chao Fan
38. Fan Faves – Chicken
39. Fan Faves – Halo-Halo
FoodPanda:
40. Pau Pau’s Top of Table, Food Panda Crave Awards
