Chowking Philippines has once again proven its strength in the industry after being named Marketing Team of the Year (Silver) at the prestigious 2025 Marketing Excellence Awards by Marketing Interactive, held last August 8 at the Grand Hyatt Manila.
The recognition celebrates Chowking’s marketing team for its strategic, insights-driven approach that blends creative storytelling, cross-functional collaboration, and impactful campaigns that continue to resonate with Filipino consumers nationwide.
Adding to this milestone, Chowking also bagged Bronze for Excellence in Livestreaming Marketing for its Chowliday Handa campaign. The initiative showcased the brand’s ability to harness the power of digital platforms in creating festive and culturally relevant celebrations that strengthen its connection with customers.
“This recognition is a testament to our strong team culture where creativity, collaboration, and shared purpose drive everything we do. Winning Silver for Marketing Team of the Year affirms that when we work as one, we can create brand experiences that truly connect with Filipinos and move the business forward,” said Jia Du, Vice President and Head of Marketing, Chowking Philippines.
This year marks Chowking’s 40th anniversary, making the win even more meaningful as the brand continues to celebrate four decades of bringing Filipino-Chinese flavors to every household.
As highlighted in a recent Marketech APAC feature, Chowking’s marketing excellence is anchored on a “trifecta” of sharp consumer insights, a clear brand vision, and seamless execution. With these strengths, the brand continues to build momentum, proving why it remains one of the country’s most beloved quick-service restaurants.
