Big Bad Wolf Spreads the Joy of Reading Among Cebuanos

-Aims to empower the community by giving access to affordable books-

Big Bad Wolf Book Sale comes to Cebu!

Big Bad Wolf Book Sale, a literary extravaganza, annually delivers over 2 million brand-new books, making the world of literature more accessible to Filipinos. This beloved event offers astonishing discounts of up to 95%, and the best part is, entry to the Book Sale is entirely FREE! From September 15 to October 1, 2023, between 10 AM and 10 PM, you can immerse yourself in this literary treasure trove at SM Seaside City Cebu, Lower Ground level, Cube Wing.

Big Bad Wolf Books takes pride in sourcing top-quality, pristine books from renowned publishing houses in the United Kingdom and the United States. At the core of this event lies Big Bad Wolf’s admirable CSR initiative, the Red Readerhood program, with a mission to empower underprivileged youth by generously donating books to deserving communities and schools.

For this particular endeavor, Big Bad Wolf Books has chosen to support Gawad Kalinga and The Sister School of Mary – Boystown in Minglanilla, Cebu, as the recipients of their CSR program. An impressive pledge of 1,000 books will be directed towards the GK Traveling Maleta Library, a program by Gawad Kalinga that aligns closely with Big Bad Wolf Books’ vision. Much like the Book Sale’s mission, this initiative seeks to provide literary works and foster a love for reading among less fortunate communities. The program involves lending a suitcase brimming with books to a community for one month before passing it on to another in need.

Students of The Sister School of Mary – Boystown

“At Big Bad Wolf, we’ve always held the belief that books possess the extraordinary power to transform lives, unlock doors to boundless opportunities, and ignite the fires of imagination. Our mission extends far beyond merely selling books; it’s about leaving a lasting, positive impact on the communities we touch. Our collaboration with Gawad Kalinga seamlessly aligns with our vision of harnessing literature as a potent force for good. Gawad Kalinga’s unwavering dedication to uplifting underprivileged communities deeply resonates with our own values. Through these meaningful partnerships, we are privileged to give back to the communities that have supported us along the way. In this instance, we are eager to further our noble mission by providing books to The Sister School of Mary – Boystown. Our gesture goes beyond merely granting access to books; it’s about providing the tools for knowledge, personal growth, and hope,” explained Andrew Yap, co-founder of Big Bad Wolf Books.

In a world where access to education stands as a cornerstone, Big Bad Wolf Books recognizes the pivotal role books play in molding young minds. During the three-week-long Big Bad Wolf Book Sale Cebu 2023, guests are invited to actively support the Red Readerhood program by purchasing books for donation at the dedicated Red Readerhood counter. This is an opportunity for all to contribute to the greater cause of spreading the joys of reading and learning to those in need.

From left to right, standing: Antonio “Toby” Florendo, Gawad Kalinga Cebu Province Head; Andrew Yap, Co-founder of Big Bad Wolf Books ; Sr. Eva R. Aringo, SM., Local Superior of Sisters of Mary School – Boystown, Inc.; Carol Chuaying, BBW’s Philippine Partner; Amabelle Nucom, Head of Usage and CRM, Consumer Business Sector at Metrobank; Cora “Tita Cora” Ortiz, Originator and Founder of the Traveling Maleta Library Program of Gawad Kalinga; and Anton Jayme del Prado, Regional Operations Manager of SM. Kneeling: Students of The Sister School of Mary – Boystown.

‘UNBELIEVABLE’ Retail Experience

During its stint in Cebu, the Big Bad Wolf Book Sale is set to offer unbelievably low prices, starting at just P20, allowing visitors to amass a diverse collection of books without straining their wallets.

Carol Chuaying, the Philippine partner of Big Bad Wolf Books, shared, “The Big Bad Wolf Book Sale Cebu 2023 is tailored to cater to the unique tastes of Cebuanos who grace the event. It showcases pristine, brand-new books sourced from esteemed publishing houses in the United Kingdom and the United States, promising a delightful experience for book enthusiasts. We’re eagerly anticipating Cebu’s encounter with the most extensive and thrilling Big Bad Wolf Book Sale yet.”

To partake in this grander, more exhilarating book sale, visitors are required to scan and register via the provided QR code, granting them full access to the event and its exclusive promotions.

Carol Chuaying also expressed her gratitude for the collaboration with SM Malls, highlighting that this marks the first time the Big Bad Wolf Book Sale takes place within an SM mall, particularly the esteemed SM Seaside City Mall. She acknowledged SM Malls for providing the perfect backdrop for this literary extravaganza, which truly captures the essence of both Cebu and the excitement that the Big Bad Wolf Book Sale brings.

Official Bank Partnership with Metrobank

To elevate the reading experience even further, Big Bad Wolf Books is delighted to declare the return of Metropolitan Bank & Trust Co. (Metrobank) as its official banking partner. Attendees can anticipate exclusive offers and discounts when utilizing their Metrobank credit and debit cards at the event, adding an extra layer of gratification to their exploration of the extensive book selection:

  • Early VIP Access – Metrobank credit and debit cardholders get first dibs on books as we open the doors for you on September 14 from 12 NN, a day before everyone gets to rush into the book sale!
  • 0% installment – For a minimum purchase of P3,000, Metrobank credit cardholders can avail of 0% installment for 3 months.
  • Metrobank Exclusive Payment Lanes – Metrobank card holders can enjoy dedicated payment lanes during the Sale

If you haven’t secured a Metrobank credit card yet, you can conveniently apply for one at the dedicated booth situated at the event or visit https://apply.metrobank.com.ph/creditcard before the Sale to take advantage of the exclusive Metrobank perks. Eligible applicants can enjoy either a lifetime waiver of the annual fee or the potential to earn up to 100,000 rewards points for specific card types and levels of accumulated spending.

With larger-than-life discounts, exceptional book selections, and a captivating ambiance, Big Bad Wolf Book Sale Cebu 2023 is set to become the ultimate destination for both book enthusiasts and families alike.

For more information regarding Big Bad Wolf Books’ return to Cebu, visit:

Website: https://bigbadwolfbooks.com/

Facebook: https://www.facebook.com/bbwbooksphilippines/

Instagram: https://www.instagram.com/bbwbooksph/

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