Beauty Meets Farming: The Dyson Omega™ Nourishing Range Engineered to strengthen hair – for maximum shine

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Powered by the Dyson Oli7™blend. Unlocking healthy hair with quality ingredients.
The Dyson Omega™ range is currently available only in select markets globally.

August 6, 2025 – Dyson, the global technology company known for its revolutionary approach to engineering and design, has unveiled its latest innovation in beauty: the Dyson Omega™ Nourishing Range. This marks the brand’s second foray into haircare formulations, following years of dedicated research and development. What sets Omega™ apart? It’s powered by nature, backed by science, and driven by technology—literally, from the farm to your follicles.

A New Era in Haircare Formulation

With 13 years of agricultural expertise and 12 years of hair science research, Dyson introduces a solution to one of the most common hair issues: dryness. The Dyson Omega™ range features a potent blend of seven omega-rich oils, spearheaded by sunflower oil harvested from Dyson’s own farms in Lincolnshire, UK.

This unique formulation is offered in two hero products:

  • Hydrating Hair Oil – A silicone-free, antioxidant-rich oil that nourishes and protects.
  • Leave-in Conditioning Spray – A multitasking mist that detangles, softens, and shields from environmental damage.

Both are engineered to deliver instant and long-lasting nourishment for all hair types, while being free from silicones and synthetic build-up.

From Farm to Formulations: A Vision by Sir James Dyson

In his own words, Sir James Dyson, Founder of Dyson and Dyson Farming, shares:

“We’ve brought together two completely different worlds – farming and beauty – to develop a product that unlocks healthy hair with natural ingredients… Omega is the first Dyson product to feature an ingredient grown on Dyson Farms.”

Established in 2012, Dyson Farming spans over 36,000 acres, making it the UK’s largest farming business. Their nine-hectare sunflower field—home to over 800,000 sunflowers—plays a crucial role in the Omega™ range. These sunflowers weren’t just chosen for their beauty but for their chemical composition, rich in omega-6 and omega-9 fatty acids, which deeply moisturize and reduce frizz without leaving a greasy residue.

Inside the Dyson Oli7™ Blend

At the heart of the Dyson Omega™ range lies the Dyson Oli7™ blend, a curated mix of seven high-performance, plant-based oils:

  • -Dyson Farming Sunflower Seed Oil
  • -Olive Oil
  • -Abyssinian Oil
  • -Corn Oil
  • -Avocado Oil
  • -Sesame Oil
  • -Macadamia Oil

Each was selected for its unique fatty acid profile, lightweight absorption, and ability to smooth and strengthen the hair shaft.

Meet the Products

Hydrating Hair Oil

A 165ml silicone-free concentrated oil that seals in moisture and protects the cuticles. Key benefits:

  • -Restores brittle, fragile hair
  • -Delivers nourishment via a fermented oil complex
  • -Enriched with antioxidants
  • -Lightweight, quick-absorbing formula
  • -Heat and mechanical damage protection

How to Use: Apply on dry or damp hair, focusing on mid-lengths to ends.

Leave-in Conditioning Spray

An 8-in-1 multitasker (available in 165ml full size and refill), this spray:

  • 1. Nourishes and moisturizes
  • 2. Detangles and smooths
  • 3. Minimizes breakage
  • 4. Provides UV and heat protection
  • 5. Features panthenol for strength and elasticity

How to Use: Spray evenly on wet or dry hair, then distribute using hands, brush, or comb.

A Sensory and Sustainable Design

More than just a treatment, the Dyson Omega™ line offers a full sensory experience. The fragrance evolves from bright citrus and green tea top notes to floral jasmine and rose, settling into a warm musk, cedarwood, and oak moss base.

Dyson also engineered custom packaging for both products:

  • The Hydrating Hair Oil is housed in a sturdy glass bottle, selected after testing over 100 designs for grip and spill prevention.
  • The Leave-in Spray features a unique gel-to-mist transformation, dispensed evenly via a Dyson-designed spray mechanism.

Availability

Currently, the Dyson Omega™ Nourishing Range is only available in select global markets. Filipino fans of Dyson can stay updated on local launches by following @dyson_ph on Instagram or signing up at www.dyson.ph/new-launches/sign-up.

Healthy hair starts at the root—and now, at the farm. Dyson Omega™ is more than just a product. It’s a transformation powered by precision agriculture, sustainable science, and cutting-edge engineering.

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