Converge Global Business, the corporate and large enterprise arm of leading broadband and technology provider Converge ICT Solutions Inc., took the spotlight at the 2025 Philippine Retailers Association National Retail Conference & Expo (NRCE) at SMX Convention Center, where more than 700 retail and business leaders gathered to shape the future of the industry.
Delivering a powerful keynote, Benjamin B. Azada, Converge Executive Vice President and Chief Operations Officer, underscored the critical role of technology in creating authentic, people-centered retail experiences.
“Customers are looking for human interaction, enhanced by technology—not diminished by it. Technology must serve as a bridge between digital tools and authentic customer experience,” Azada emphasized in his talk, “From Fiber to Future: Converging Tech and Tao for the Filipino Retail Experience.”
A Booth That Stole the Show
Beyond the keynote, Converge captured attention with its visually striking and interactive booth, recognized as one of the “Best 10 Booths” of the country’s biggest retail conference. Drawing some of the highest foot traffic during the expo, the showcase brought to life future-ready solutions like Managed WiFi and Intelligent Surveillance, while reinforcing the company’s mission of bridging the digital divide for Filipino businesses and communities.
Empowering Retailers with Future-Ready Solutions
Azada highlighted how Converge equips retailers to deliver omnichannel personalization through reliable, scalable connectivity. Solutions like Converge Starlink for Business extend reliable internet access even to remote areas, allowing retailers to integrate Point of Sale (POS), e-commerce, and Customer Relationship Management (CRM) systems seamlessly. This integration enables real-time engagement and instant customer feedback, helping businesses—from countryside producers to urban retail giants—deliver consistent, modern customer service.
To further elevate the in-store experience, Converge offers secure Managed WiFi with Anti-DDoS protection, loyalty platforms hosted on secure cloud environments, and technology that enhances both customer engagement and security. With its robust infrastructure, Converge ensures businesses can build trust, encourage deeper connections, and provide a safe digital environment for all.
Expanding Global Reach
Strengthening its global infrastructure, Converge is set to activate two new international submarine cable systems—Bifrost and SEA-H2X—this year. These will significantly boost international bandwidth capacity. Additionally, the opening of two new data centers in Metro Manila and Pampanga will enhance stability and reliability, ensuring businesses can scale with confidence while consumers enjoy seamless digital experiences.
Driving Progressive Conversations
“The 2025 National Retail Conference & Expo presented an incredible convergence of retail and technology thought leaders,” said Azada. “Converge takes pride in being part of these progressive conversations and delivering breakthrough solutions that empower businesses to achieve and deliver more.”
The NRCE served as a hub for innovation, bringing together retail and tech professionals to exchange insights and explore new opportunities. With its active participation, Converge reaffirmed its commitment to go beyond connectivity, offering high-performance solutions tailored to the evolving needs of Filipino enterprises.
To learn more about Converge Global Business solutions, visit www.convergeict.com or email globalbusiness@convergeict.com.
