Delivering reliable, high-performance connectivity across over 2000 retail stores nationwide
Alfamart Trading Philippines, Inc. continues to scale its fast-growing retail footprint across the country, strengthening operations through its longstanding partnership with PLDT Enterprise. By leveraging reliable mobile connectivity on the high-performance network of Smart Communications, Inc., Alfamart is enabling seamless coordination across its expanding workforce and store network.
With 2,494 stores nationwide and plans to open at least 400 new branches annually, Alfamart’s growth strategy is built on accessibility—bringing essential goods closer to underserved communities at competitive prices. Behind this expansion is a critical need for consistent, real-time communication that keeps both store-level and office-based teams aligned and responsive.
Enabling Retail at Scale
PLDT Enterprise’s collaboration with Alfamart reflects a broader commitment to supporting large-scale retail operations, where connectivity is a core operational requirement. Through Smart Postpaid Plans, Alfamart equips its employees with dependable mobile solutions that deliver strong coverage and reliable performance across geographically dispersed locations.
Running on Smart’s resilient network, these solutions help streamline day-to-day coordination, improve response times, and maintain operational efficiency—key factors for a retail organization operating at national scale.
“Retail operations depend on consistent and reliable connectivity, especially as store networks continue to grow,” said Victor Genuino, Head of Key Industry Group at PLDT Enterprise and President and CEO of ePLDT and VITRO Inc. “Through our longstanding partnership with Alfamart, we remain committed to supporting their operations with mobile solutions that help keep teams connected and enable business continuity.”
A Partnership Built on Reliability
Since transitioning to Smart services in 2020, Alfamart has continued to strengthen its partnership with PLDT Enterprise—now on its third renewal. The collaboration highlights the value of nationwide coverage, responsive after-sales support, and long-term service reliability in sustaining business growth.
“As Alfamart expands its store network across the country, having a reliable telecommunications partner is essential,” said Harvey Ong, Chief Operating Officer of Alfamart. “PLDT Enterprise’s mobile solutions continue to support our teams as we serve more communities nationwide.”
Driving Growth Through Connectivity
Beyond enabling internal operations, the partnership reinforces PLDT Enterprise’s role as a trusted technology partner for the retail sector. By supporting Alfamart’s expansion, the collaboration contributes to broader economic impact—improving access to essential goods, generating employment, and strengthening local communities.
As Alfamart accelerates its nationwide rollout, its partnership with PLDT Enterprise ensures that connectivity remains a strong foundation—powering growth, efficiency, and service delivery across every store it opens.
