Spanning more than 15 cities across Asia Pacific, the partnership is expected to connect a growing HYROX community, with over 250,000 athletes anticipated in 2026
AirAsia has officially launched its partnership with HYROX APAC, a collaboration that merges fitness, lifestyle, and travel to connect communities across Asean and beyond. Rooted in inclusivity, accessibility, and community, the partnership reflects both brands’ commitment to supporting the region’s rapidly growing fitness movement.
Through this collaboration, HYROX athletes, participants, and fans can now travel seamlessly to key host cities, turning trips into meaningful experiences that amplify shared ambition.
Amanda Woo, Chief Commercial Officer of AirAsia X, commented: “Sports have always been a huge part of AirAsia’s DNA as we uphold our ‘Dare to Dream’ value. From Asean football to the SEA Games, the UFC, and our own AirAsia RedRun last year, we’ve partnered with global sporting platforms that inspire communities. Our partnership with HYROX comes at the perfect time, as fitness becomes a global lifestyle movement. With AirAsia’s network spanning over 130 destinations and AirAsia MOVE as a one-stop platform for flights and hotels, we can offer seamless travel experiences that bring people closer to the sports they love. Through HYROX, we look forward to continuing our mission to bring communities together.”
Engaging Fitness Communities Beyond Race Day
The partnership will roll out community-driven initiatives and on-ground activations that extend beyond HYROX race weekends. AirAsia will also collaborate with selected HYROX Training Club gyms to maintain close ties with the fitness community.
Key focus markets include Osaka, Bangkok, Singapore, Hong Kong, and Incheon, with additional destinations across the region to be supported in 2026. Registered participants of selected AirAsia-partnered HYROX races will also enjoy an exclusive 10% flight discount during a designated booking period, making it easier to focus on the race and enjoy the full experience.
Gary Wan, HYROX APAC Managing Director, added: “HYROX is more than a race; it is a lifestyle and sport built around community, consistency, and shared ambition. Partnering with AirAsia allows us to better support our athletes and fans by making travel across the region more accessible, while strengthening HYROX’s presence in key markets.”
“Keep Moving, Keep Rising”
At the official launch, AirAsia and HYROX unveiled a co-branded aircraft livery themed “Keep Moving, Keep Rising”, symbolizing the shared vision of progress, connection, and inspiration through travel and fitness.
Headlining the 2026 HYROX Calendar
AirAsia steps in as Title Partner for two flagship 2026 events, transforming race weekends into immersive fitness-led travel experiences:
- AirAsia HYROX Jakarta – 6 to 7 June 2026 at Nusantara International Convention Exhibition (NICE)
- AirAsia HYROX Kuala Lumpur – December 2026
Beyond these marquee events, AirAsia will continue supporting additional HYROX races throughout 2026, offering integrated travel experiences and community-focused initiatives to connect fitness enthusiasts across borders.
A Growing Global Movement
HYROX has established itself as a mass-participation fitness phenomenon, attracting a diverse community of athletes and enthusiasts. Across Asia Pacific, HYROX has hosted events in 10 cities, engaging over 196,000 participants—a testament to the region’s appetite for fitness, wellness, and experiential sports.
This AirAsia-HYROX partnership positions both brands at the intersection of fitness, travel, and community, empowering people to pursue meaningful experiences while exploring new destinations. United by a shared mission, the collaboration aims to inspire purposeful travel and connected fitness communities across the region.
For more details on upcoming HYROX races, visit the official HYROX channels.
