Abi Marquez — affectionately known as the “Lumpia Queen” — has been nominated for the 2025 ADCOLOR Creator of the Year Award, joining a stellar lineup of creators and industry leaders from organizations such as SiriusXM, the NBA, Pinterest, and United Talent Agency. The ADCOLOR Awards, now in their 19th year, celebrate creators and executives who drive positive change, innovation, and authentic representation across creative and tech industries.
The awards gala — presented in part by Disney — takes place November 14, 2025 at Disney’s Coronado Springs Resort in Orlando, Florida, under this year’s theme: “CTRL + ALT + LIFT.”
A Young Voice, a Big Impact
At just 25 years old, Abi has quickly become one of the Philippines’ most influential food creators. What started with humble, deeply relatable recipe videos has grown into viral content that reaches millions. Her recipes and storytelling have opened doors to collaborations with globally known chefs and digital creators, helping Filipino flavors reach new international audiences.
Championing Filipino Food as Culture
Abi’s platform goes beyond recipe demos. She positions Filipino cuisine as a cultural movement — celebrating everyday dishes, preserving family food traditions, and inspiring younger cooks to take pride in their culinary heritage. Her content blends entertainment, practical cooking guidance, and cultural context, turning viral moments into long-term appreciation for Filipino food and identity.
Why This Nomination Matters
Abi’s nomination exemplifies the spirit of ADCOLOR: creators who break barriers, elevate communities, and use their voice for meaningful cultural influence. Her work demonstrates how digital creators can be cultural ambassadors — reshaping global conversations about food, identity, and representation.
Follow Abi Marquez and join her food adventures on Facebook, Instagram, TikTok, YouTube, and X for recipes, behind-the-scenes moments, and updates on her ADCOLOR journey.
