EastWest Ageas employees turned their commitment to fitness into meaningful community support after completing more than 12 million steps through the company’s PURPLE Walk Challenge. The initiative culminated in a community outreach activity for more than 70 Aeta families in Sitio Tarukan, Tarlac, providing over 100 Aeta children with school supplies, footwear, hygiene essentials, and nutrition supplements, as well as solar lights to help address the community’s needs.
The initiative encouraged employees to stay active while making a positive difference in the lives of others. Through their collective effort, participants worked toward a shared goal of reaching 12 million steps. As part of the challenge, EastWest Ageas pledged PHP 1 for every 200 steps recorded, with the proceeds dedicated to supporting the Aeta community in Sitio Tarukan.
In partnership with GoBetter Sports, a local sports events management agency, more than 30 EastWest Ageas employees joined the outreach mission to Sitio Tarukan. The group was led by Sjoerd Smeets, President and CEO, and Greg Martin, Chief Distribution and Marketing Officer.
Through this initiative, EastWest Ageas aims to help improve the community’s access to essential resources, particularly those that support children’s education and give them opportunities to build a better future. The activity also underscores the company’s commitment to bringing its PURPLE philosophy of Purpose and People to life through meaningful initiatives that uplift Filipino communities.
“Our company’s philosophy of ‘Purpose’ and ‘People’ has been brought to life today,” said Sjoerd Smeets, President and CEO of EastWest Ageas. “We are humbled and grateful to have the chance to uplift the people of Sitio Tarukan. Education is especially important for these children, as it can open doors to a brighter future and give them more opportunities to contribute to their community.”
