New Balance has officially launched its newest campaign for the 983 silhouette, starring brand ambassador Winter from the K-pop group aespa. Reinterpreting the aesthetic of Y2K performance running shoes, the 983 fuses nostalgic design elements with futuristic details into a sculpted silhouette, delivering a fresh take on modern streetwear.
Winter, who is currently connecting with global audiences on her world tour, continues to establish her unique identity across music, culture, and fashion. Her boundary-pushing journey and strong influence on a new generation perfectly align with New Balance’s dedication to self-expression and constant innovation.
Guided by the theme “A New Dimension,” the campaign honors a generation that refuses to be boxed into a single aesthetic or identity. With her striking and versatile presence, Winter perfectly embodies the progressive nature and contemporary edge of the 983.
The design of the 983 pulls various inspirations from the New Balance archives, striking a balance between heritage running roots and experimental design. Its standout visual identity is shaped by the elliptical form of the ABZORB SBS pods, wave-like molding across the sole unit, the iconic “N” logo on the saddle, and fluid, organic overlay panels.
By blending Winter’s magnetic style with the forward-thinking look of the sneaker, the campaign highlights a bold step forward in footwear fashion. It marks the latest chapter in the partnership between New Balance and Winter, showcasing the intersection of classic brand heritage and next-gen style.
In the Philippines, the New Balance 983 is now available at select branches, including Power Plant Mall, The Podium, TriNoma, Gateway Mall, and SM City Baguio.
Product details:
• Synthetic underlays
• Rounded synthetic overlays
• ABZORB SBS pods
• Reflective detail along the upper
• Dual-density midsole
• Stitch-and-turn collar
