A rewards mobile app and weekly wine-tasting classes together bridge digital convenience with immersive engagement
Araneta City (ACI, Inc.) has further strengthened its reputation as a pioneer in lifestyle and retail innovation after winning two awards at the Asian Experience Awards 2026 in Singapore on October 1.
The country’s premier lifestyle destination received the Philippines Digital Experience of the Year – Real Estate award for the Araneta City Rewards Mobile App and the Philippines Brand Experience of the Year – Food & Beverage award for its Wine 101 sessions at World Cellar.
The annual Asian Experience Awards recognizes innovative initiatives from companies that deliver exceptional and memorable experiences for customers, clients, and communities. This year’s recognition highlights Araneta City’s continued commitment to combining digital convenience with outstanding in-person experiences.
Redefining retail
The Araneta City Rewards Mobile App was recognized for establishing a unified digital ecosystem that connects the city’s retail, dining, transportation, entertainment, hospitality, and residential offerings. Through the app, customers can discover and enjoy exclusive rewards, special offers, and other perks conveniently accessible from their smartphones.
The platform bridges physical and digital touchpoints, rewarding users for their active participation, event attendance, and regular purchases throughout the complex. It also delivers personalized experiences through targeted offers for specific visitor groups, including pet owners and event-goers, while providing tenant partners with a data-driven platform for more focused marketing campaigns.
To date, the application has surpassed 82,000 downloads and recorded millions in encoded transaction receipts. By generating valuable insights into consumer behavior, the platform has helped drive foot traffic and encourage repeat visits across the district.
Demystifying wine culture
In the food and beverage category, World Cellar’s weekly Wine 101 sessions earned recognition for making wine education and tasting experiences more accessible and engaging for beginners and enthusiasts in the northern part of Metro Manila. World Cellar is located inside World Kitchens on Level 4 of Gateway Mall 2.
Held every Friday evening, the 90-minute sessions introduce participants to wine culture through practical, hands-on learning. Led by an in-house certified sommelier, each class covers essential tasting techniques, wine label interpretation, and bottle-opening methods while allowing participants to sample three distinct wine pours.
Each tasting experience is complemented by culinary selections from the 15 show kitchens at World Kitchens. By sourcing as many as 4,000 bottles directly from vineyards around the world, the program keeps wine experiences accessible and affordable while helping break down the traditional barriers associated with fine dining.
The weekly initiative has contributed to growing guest numbers, strengthening community engagement, and fostering vibrant dining synergies throughout the venue.
Araneta City (ACI, Inc.) is a pioneering 35-hectare commercial destination in Quezon City, bringing together shopping, dining, entertainment, hospitality, and residential spaces. Driven by its commitment to continuous innovation, Araneta City continues to create distinctive lifestyle experiences for millions of visitors.
