Marking a major milestone, Acer Day celebrates its 10th anniversary with an unprecedented, scale-defying campaign.

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MANILA – Following its official announcement earlier this week, Acer kicked off a historic double milestone, marking the 10th anniversary of Acer Day alongside its golden 50th year in the tech industry. Local fans joined the massive celebration via a blockbuster anniversary concert at the Araneta Coliseum, which brought together some of the country’s most popular musical talents.

Demonstrating massive local draw, more than 8,500 attendees packed the stands of the iconic Araneta Coliseum for a high-profile anniversary concert showcase. The massive musical event was anchored by multi-awarded P-pop group SB19, who pulled double duty as the evening’s main headlining act and the primary faces of Acer’s local brand campaign, solidifying the strong intersection between pop culture and tech lifestyle.

The arena’s energy remained electric thanks to a stacked line-up of performers who absolutely owned the stage with their stellar sets. The crowd was treated to non-stop hits from fan-favorites and rising stars alike, including rock mainstays 6cyclemind, fresh alternative acts like Hey June!, and dynamic individual sets from El Manu, Jessy Kang, Dionela, Fitterkarma, and Earl Agustin, creating a non-stop musical rollercoaster for the fans.

Elevating the night’s excitement to even greater heights were a pair of unannounced guest appearances that caught the entire coliseum by surprise. Powerhouse vocalist Janine Berdin wowed the audience with her undeniable stage presence, while OPM royalty Jose Mari Chan sent the stadium into an absolute frenzy. The legendary singer-songwriter treated the roaring crowd to a nostalgic performance of his iconic holiday anthem, “Christmas in Our Hearts,” offering an unforgettable early festive treat to the thousands of fans in attendance.

Taking the helm as host, Luis Manzano proved exactly why he is one of the country’s top presenters by keeping the coliseum’s energy at an absolute fever pitch all night long. He commanded the massive stage with effortless charm, matching the high spirits of the crowd and seamlessly bridging the star-studded musical performances to deliver a truly unforgettable anniversary experience.

Centered around the inspiring theme #ShiftTheGame, this year’s campaign challenges the youth to step beyond their comfort zones, take charge of their futures, and reinvent how they approach work, play, and culture. Aligning with this philosophy, Acer Day 2026 also introduced massive health and wellness initiatives, underscoring the brand’s intentional evolution into a holistic lifestyle ecosystem through offerings like Acerpure home appliances and its premium new Acer luggage line.

“Acer is constantly evolving to stay relevant to what our customers are passionate about, and that’s reflected in how Acer Day has grown to include both music and fitness,” said Sue Ong-Lim, Managing Director of Acer Philippines. “As we mark 50 years as a brand and 10 years of Acer Day, we wanted this celebration to be bigger and more meaningful than ever.”

The annual event has solidified itself as a highly anticipated cultural tradition, and the 2026 campaign raised the bar even higher. The festivities actually kicked off weeks ago on August 1 with the high-tech Acer Electric AI Night Run, and the momentum is set to culminate on September 13 with the upcoming Music Run—dubbed “Asia’s Fittest Party”—at the SM MOA Complex.

For more information about Acer, visit Acer’s official website and follow its social media platforms on Instagram, Facebook, and X for the latest updates.

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