Upgrading connectivity and technology for enhanced experiences across a leading urban district
PLDT Enterprise and Araneta City Inc. have strengthened their long-standing collaboration through a strategic partnership aimed at future-proofing the digital infrastructure of Araneta City—one of Metro Manila’s most iconic commercial districts.
The renewed partnership signals a major step in reinforcing Araneta City’s digital backbone, aligning with the increasing demand for scalable, secure, and intelligent technologies across its diverse business ecosystem.
Powering a Fully Integrated Digital Ecosystem
At the core of the collaboration is a comprehensive suite of solutions from PLDT Enterprise. This includes fixed and wireless enterprise services powered by Smart Communications, alongside multi-cloud and digital infrastructure expertise from ePLDT and data center arm VITRO Inc..
Through this integrated ecosystem, Araneta City is enhancing its cloud-based infrastructure across key sectors—real estate, hospitality, retail, entertainment, and food service. The goal is clear: enable more secure, scalable, and efficient operations while delivering improved experiences for tenants and visitors alike.
Victor S. Genuino, President and CEO of ePLDT and VITRO Inc., and Head of PLDT Enterprise Key Industries Group, emphasized that the partnership is rooted in a shared vision of resilience and innovation. He noted that PLDT Enterprise’s role is to ensure seamless execution of digital strategies, backed by end-to-end solutions tailored to evolving business needs.
Evolving with a Growing Digital Landscape
The collaboration builds on a long history between PLDT Inc. and Araneta City Inc., evolving in step with the district’s increasingly complex digital requirements.
Rowell L. Recinto, Senior Management Consultant of ACI, highlighted the value of this enduring partnership—pointing not only to access to advanced technologies, but also to solutions that are reliable, responsive, and aligned with the needs of both the business and its tenants.
Strengthening a “City of Firsts”
Often dubbed the “City of Firsts,” Araneta City continues to expand as a premier lifestyle and commercial hub, welcoming millions of visitors across its malls, offices, hotels, and entertainment venues.
With enhanced connectivity and secure cloud infrastructure now in place, the district is better positioned to streamline operations and deliver seamless, tech-enabled experiences.
Driving Future Innovation
The partnership lays the groundwork for further exploration into cloud computing, cybersecurity, and emerging AI-driven platforms—critical components in building intelligent, data-driven urban environments.
As cities evolve into more connected ecosystems, integrated digital infrastructure becomes essential in ensuring long-term resilience and sustainable growth. Through this collaboration, PLDT Enterprise and Araneta City reaffirm their commitment to shaping a smarter, more future-ready urban landscape.
Learn more about PLDT Enterprise’s solutions here: PLDT Enterprise Araneta City Partnership
