Sharp Philippines Unveils “In Step With Your Future” Vision at 2026 Media Conference and Dealers’ Night

Manila, Philippines — Sharp Philippines officially introduced its new brand direction during the “In Step With Your Future” Media Conference and Dealers’ Appreciation Night held at Solaire Resort North on May 20, 2026. The Japanese technology brand showcased its commitment to innovation, customer-centered solutions, and future-ready products through three immersive exhibit booths featuring its current lineup, newly launched products, and future technology concepts.

The event also marked the official introduction of Sharp’s new corporate slogan, “In Step With Your Future,” replacing its long-running tagline, “Be Original.” The new slogan reflects the company’s mission to go beyond technology and create solutions that address real-life challenges faced by modern consumers.

“It reflects our commitment to look beyond technology and focus on real life — to understand the challenges people are facing today and to offer solutions one step ahead of time. Sharp will continue to deliver products that make everyday life better,” said Akiyoshi.

Sharp Strengthens Commitment to Filipino Consumers. According to Masahiro Akiyoshi, the new direction represents Sharp’s deeper focus on understanding everyday needs and providing meaningful innovations. He also emphasized that consumers should prioritize long-term value over price alone, highlighting how Sharp products are designed to deliver comfort, energy savings, health benefits, and entertainment.

Newest Sharp TV and Audio Innovations

The second booth introduced Sharp’s latest entertainment lineup, headlined by new AQUOS televisions and upgraded audio systems.

AQUOS JJ5000X Series: Sharp unveiled its upcoming AQUOS 4T-C JJ5000X Series available in 50-inch, 55-inch, 60-inch, 65-inch, 75-inch, and 85-inch variants. The series features:

The lineup is scheduled for release in July 2026.

This year also marks the 25th anniversary of AQUOS TV, with Sharp re-entering the large-screen category through its new 85-inch 4K Google TV offering.

AQUOS QLED and XLED Models

Sharp also introduced the AQUOS QLED JL6500X Series featuring Deep Chroma QD technology for richer and more vivid color reproduction. Meanwhile, the flagship AQUOS XLED 75-inch QD Mini LED TV comes equipped with:

1. X7 X-Revelation
2. AI Processor
3. AI Picture
4. Quality optimization
5. AI Karaoke
6. 144Hz gaming support
7. FreeSync Premium
8. Dolby Vision IQ
9. Dolby Atmos

The premium television lineup targets consumers seeking immersive cinematic and gaming experiences at home.

New Sharp Audio Systems

Sharp’s new CS-Series Speakers combine retro-inspired aesthetics with modern entertainment features. The lineup includes Bluetooth connectivity, karaoke functionality, TWS pairing, and multi-input compatibility. The company also showcased the Sharp TS-2010P-BK tower speaker system, delivering 26,000W PMPO output with dual 8-inch woofers, X-BASS technology, wireless microphone support, and enhanced karaoke features designed for home entertainment.

Expanded Home Appliance Lineup

Sharp also introduced several new home appliances designed for modern Filipino households.

Refrigerators: The latest 2-door top mount refrigerators feature larger Mega Freezer capacities and are available in 15.5 to 16.2 cubic feet models.

Washing Machines: Sharp unveiled new Top Load Non-Inverter washing machines in 8kg and 10.5kg capacities, alongside inverter models in 13kg and 17kg variants equipped with Direct Drive Motors for quieter and more efficient performance. All models feature waterproof capacitive touch panels for added durability and convenience.

Air Purifiers: The upcoming FX-S82 air purifier, available in black and gray, is designed for spaces up to 62 square meters and features:

1. Purefit design
2. AIoT functionality
3. Smart connectivity

The product is expected to launch in September 2026.

Air Conditioners with AIoT Technology Sharp also introduced the AH-XP10DHF air conditioner lineup available in 1.0HP, 1.5HP, 2.0HP, and 2.5HP variants. Key features include:

1. 14°C ultra-low temperature setting
2. Super Jet Mode for rapid cooling
3. Fresh Dry humidity optimization
4. AIoT smart control integration
5. Mobile app connectivity
6. Intelligent energy-saving optimization

The AIoT system allows users to remotely control temperature and operating modes while learning user preferences over time for a more personalized cooling experience.

Future Product Concepts Previewed

The third exhibit booth featured concept technologies and premium innovations that may eventually enter the Philippine market depending on consumer demand and market conditions. Some of the showcased technologies were previously presented at global exhibitions such as CEATEC, demonstrating Sharp’s commitment to advanced innovation and future-ready living solutions.

More Than 40 Years in the Philippines

Sharp has maintained a strong presence in the Philippines since 1982, becoming one of the country’s most recognized appliance and electronics brands. For over four decades, the company has continuously evolved its products to meet the changing lifestyles and needs of Filipino consumers while maintaining its focus on quality, reliability, and innovation. As the company moves forward with its new vision, Sharp aims to strengthen its relationships with dealers, media partners, and customers while continuing to deliver products that improve everyday life. Akiyoshi closed the event by reaffirming the company’s commitment to staying ahead of consumer needs.

“Sharp will stay one step ahead of people’s needs and continue solving real-life problems, and by delivering value to our customers and working together with our dealer partners, we will grow together. All of this is not just for today—Sharp will remain ‘In Step With Your Future.’”

For more information about Sharp Philippines’ latest products and upcoming events, visit https://ph.sharp