Content creator and lifestyle influencer Sharmaine Rodriguez brings her signature radiance to Hailey’s, the trusted Filipino personal care brand, as the newest ambassador for the “Bright. Fresh. Confident.” campaign. She headlines the launch of the highly anticipated Hailey’s Brightening Tawas Powder, a fresh take on the brand’s classic formula.
Known for her authentic and relatable content, Sharmaine perfectly embodies Hailey’s mission: offering effective, high-quality, and affordable grooming solutions for every Filipino. Whether she’s on-the-go for shoots or sharing lifestyle tips with her followers, Sharmaine relies on Hailey’s to keep her all-day confidence intact.
The Power of Pure Tawas
Hailey’s continues to lead the market with 100% Pure Tawas, a multi-purpose essential that provides superior odor protection without harsh chemicals. With the Brightening variant, users can now enjoy freshness and gentle skin brightening in one go.
A Variant for Every Lifestyle:
- Brightening (New!) – Infused with skin-loving ingredients to brighten underarms while providing maximum protection.
- Soft & Scented – A delicate floral fragrance for all-day freshness.
- Mentholated – Instant cooling relief, perfect for the tropical Philippine heat.
- Unscented – Classic care for sensitive skin or fragrance-free preference.
“I’ve always believed that confidence starts with feeling fresh,” says Sharmaine Rodriguez. “Hailey’s has been a staple for me because it’s simple, natural, and it works. I’m so excited for everyone to try the new Brightening variant—it’s a game-changer!”
Affordable Quality for All
Targeting Class C, D, and E consumers, Hailey’s remains committed to making hygiene accessible to every Filipino. Sharmaine’s partnership with Rhodesian Sales Corp. also extends to her roles as brand ambassador for Guyasteen and Kuchi Pearl, highlighting her dedication to brands that celebrate natural beauty and wellness.
Discover the new Hailey’s Brightening Tawas Powder and join Sharmaine in embracing freshness, confidence, and radiant skin. Follow Hailey’s on social media or visit your nearest retail store for more updates on the campaign.
