Top Shopee affiliates James Afante, Benedict Cua, Dianne Medina, and Edelyn Gonzalvo share how the platform helps creators reach more shoppers and earn through authentic content
Shopee, the leading e-commerce platform in Southeast Asia, Taiwan, and Brazil, continues to champion Filipino creators through its Shopee Affiliate Program—helping content enthusiasts transform their passion into sustainable income while reaching millions of shoppers nationwide.
As one of Southeast Asia’s largest e-commerce affiliate ecosystems, Shopee provides a trusted platform for creators to grow both their audience and earnings. Over the past year alone, sign-ups to the Shopee Affiliate Program have tripled, with growth beyond Metro Manila outpacing NCR by five times—proving that affiliate marketing is unlocking new opportunities for Filipinos across the country.
Connecting Shoppers, Supporting Sellers, Growing Income
The program allows creators to share products they love, connect shoppers with exciting deals, and support local sellers—all while earning from every successful referral. Coupled with Shopee’s expanding ecosystem of livestreams and short-form videos, creators can reach audiences in engaging and innovative ways.
“Filipino shoppers trust creators when deciding what to buy,” said Jack Ng, Head of Commercial, Shopee Philippines. “As more Filipinos embrace digital platforms for shopping and earning, Shopee continues to invest in programs and tools that make these opportunities accessible, helping creators build meaningful income and livelihoods.”
Creators Turning Challenges into Opportunities
TV actress and host Dianne Medina, a hands-on mom, discovered affiliate marketing as a new avenue during the pandemic. “I wanted something steady I could grow alongside my family,” she shares. Her success earned her the 2025 Shopee Brand Choice of the Year award, highlighting how creators can turn influence into impact.
Similarly, tech livestreamer James Afante and lifestyle creator Benedict Cua exemplify how authenticity drives engagement. James, who started selling online at 14, says, “Every sale is a chance to build trust. Once buyers believe in your recommendations, they keep coming back.” Benedict adds, “Lead with authenticity—if you truly believe in the product, people will feel it.”
Fashion entrepreneur Edelyn Gonzalvo, founder of EG Trends, sees affiliate marketing as an extension of her passion. “I get to share my style, create content, and earn while doing it. It’s helped me grow my brand and connect with a community that trusts my recommendations.”
Growing Together, Succeeding Together
Shopee not only provides tools for creators to expand their reach and content quality but also fosters a supportive community. Benedict notes, “Shopee has built a real community: a space where you can connect, collaborate, and grow as a creator.”
Shopee’s top creators agree: success isn’t just about numbers—it’s about relationships, authenticity, and purpose. Dianne emphasizes, “Our content can shape decisions, so we need to share truthful and helpful content. We’re here to inspire, not just sell.” James adds, “If you love what you do, you won’t notice the hours.”
Through these stories, the Shopee Affiliate Program proves it’s more than a source of income. It’s a platform that empowers creators to grow influence, stay true to their passions, and make a meaningful impact on their communities.
