Puregold brought a fresh twist to community engagement through the launch of its first-ever Puregold Hakot Relay Runat Burnham Green Park in Luneta. Held on November 22, the large-scale community event drew thousands of participants and highlighted the retailer’s growing focus on experiential retail and grassroots community involvement.
Puregold Price Club, Inc. President Vincent Co led the first wave of runners at the first-
ever Puregold Hakot Relay Run. (Photo Credit to Running Photographers)
Puregold recently combined sports, energy, music, and fun, and turned it into a large- scale community engagement platform with the launch of the Puregold Hakot Relay Run at Burnham Green Park in Luneta.
The three-kilometer Puregold Hakot Relay Run blended physical activity with entertainment through the brand’s signature “hakot” concept. Rather than racing purely for speed, teams of three relied on strategy as runners collected grocery items, filled their sling bags, and tagged the next teammate. This innovative race format transformed the park into a lively, high-energy space that brought together families, barkadas, and local communities.
At the Puregold Hakot Relay Run, Puregold staged a Sunset Concert featuring P-Pop performers KAIA (Charice, Angela, Alexa, Sophia, and Charlotte).
Pinoy Big Brother (PBB) big winner duo BREKA (Brent Manalo and Mika Salamanca) grace the stage at the Sunset Concert of Puregold’s Hakot Relay Run.
Brent Manalo serenades Puregold Hakot Relay Run participants at the event’s Sunset Concert.
Fans scream for Mika Salamanca as she sings during the Puregold Hakot Relay Run Sunset Concert.
P-Pop female alphas, AJ, Alfea, and Jaz of G22 hype up the crowd at Puregold Hakot Relay Run.
Filipino boy band Press Hit Play (CHRLS, Yuuki, JP, and Sev) perform at the Sunset Concert during the Puregold Hakot Relay Run.
The Puregold Hakot Relay Run event demonstrated Puregold’s evolving approach to customer engagement by turning a familiar Filipino shopping habit into an interactive, large-scale experience that strengthened brand connection and community participation.
